As I mentioned in class, I don’t get many mailers. I’m not sure why, but I did receive my friend’s wedding invitation in the mail and I think it could make a great design for a mailer or a brochure.
It has four pages that are truncated so that you can clearly see the basic details of the wedding on the front. And then if you flip each page open, there is a picture (all beautifully matching in black and white) and more detailed information about the wedding, location and accommodations. There is a consistent elegant design to the format and type. All of the information is easy to find and they have their website clearly marked if you need more information. I know that wedding invitations are usually expensive, but they might be a place to look for good design for mailers.
I also think a good design for a flier is one that you keep, and I’ve had this flier for the UO University Theater since the beginning of the school year.
It may not be the best design color and flow wise, but I think it is a great use of space. It’s the size of a business card and manages to fit all the dates of the plays this season, a map of the theater and free parking (didn’t know that!), info about their box office, and advertise that tickets are free for students. That’s a lot to fit on one business card, but they did so without it feeling too forced. Also, the visual guide for the calendar and the map is very helpful. I know that I got lost trying to find the theater. Lastly, the image on the front does catch my eye even though the color might be a turn-off.