Assignment Description: Students will apply their logo in common collateral materials that will be included in their Graphic Standards assignment. Along with lecture, handouts and resource links describing and modeling organization graphic standards are provided. Past cohort examples are made available for reference to clarify both collateral material development, specifications and production, as well as specific criteria for producing the graphic standards assignment.
Here are my collateral drafts for my Cultural Administration project Grapes of Craft. Click on PDF links below to see each design individually.
Reflection: I got the idea to have the red arc from sketching templates of the business card and looking at the Google images of the business collateral design. I felt that I need more color somewhere and a way to divide the plain. The difficult part was figuring out where to place the red arc in each of the types of collateral. My original idea was to put the logo in the red for the envelope and letterhead, and change the circle in the wine glass to white, but I quickly realized that did not look right. So, I had to play with placement and I think I like how they turned out. I tried to balance the white and red and minimize the amount of red used as to save money on color ink. The hardest part was actually placing them all together on one sheet. I used Photoshop to add drop shadows and strokes for this.