I am not sure the difference between a brochure and a mailer. I believe you can mail brochures, so I think the definition blends. Regardless, this is a brochure for Unique Oregon I picked up a while ago:
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First of all, I love the design of the front. It’s eye catching and it makes you want to open up the brochure to see why these images are numbered. Then you discover that each image lines up with a place on the map! So, it becomes like a fun treasure hunt, matching all the images to place. Then you flip it over and see an adorable photo of local business owners and plea to give locally. I think this is very effective because first it draws you in with excitement and then it asks you to support them. If the front and the back had been switched, I don’t think it would work as well. Plus, because it has a map of all these cool places in Eugene, I’ve kept it as reference for shopping. Thus, it has helped me support local business.
Most newsletters I get are through email. In fact, I signed up for so many mailing lists in Portland, that my regular email is completely overrun. However, there is one newsletter I always click on:
For one, GOOD is an amazing organization. All of their articles are incredibly interesting and they do great work supporting the arts. Though it was their newsletter that first pulled me in. I started reading them obsessively because they always had some interesting topic I wanted to know more about. Plus, they get you to go to the website by only giving you a small clip of the article. If you click on the title, it directs you to the website, and then you see a list of the most popular articles and you get sucked in. And there are things you can do, like on this newsletter, you can nominate a teacher or sometimes they have challenges such as building your own tool kit. My only complaint is the newsletter comes quite often, but at least it always has good content.