Spring 2013
AAD 510 Media Management Praxis
Instructor: John Fenn
http://aaablogs.uoregon.edu/mediamanagepraxis/
This class introduces students to practical and theoretical issues informing media management in arts and culture sectors. While emphasizing current concerns with digital culture and emergent technologies, we will explore the historical arc of media through which arts and culture programming continue to manifest. Taking on media as communications strategies, delivery technologies, creative tools, and archiving mechanisms, we will read widely and discuss critically the issues central to arts management across varying contexts. Visits by professionals managing media across a range of settings will give us opportunity for mentorship and advice, while hands-on engagement with media management and theoretical inquiry/analysis of case-studies comprise the balance of coursework. The goal is that over the ten week term we move through these resources toward praxis—the translation of idea into action— preparing us to work effectively and efficiently with media in the arts and culture sectors.
Assignments: