Category: AAD Community

Marketing Research Paper

Assignment Description: Students will research a marketing topic of interest and prepare a written overview of findings, including analysis of significant trends and issues in marketing the arts related to the topic, and theoretical strategies applicable to the student’s final marketing plan. The paper will be a minimum of 8 pages in length, in APA style, and include a minimum of 12 references. Students will give a seven (7) minute oral presentation summarizing their findings.

PDF link:

Marketing Research Paper – Social Media Marketing: A Conversation

 

Showcase ePortfolio Project Timeline

Assignment Description: Students create a timeline, a chronology of events to complete their websites. The timeline is an outline of calendar dates detailing activities with specific tasks necessary to complete the website.

Showcase ePortfolio Website Project Timeline

1/20/13: Make website webmap

2/12/13: Make timeline and start designing template for website in Illustrator

2/14/13: Finish designing template for website in Illustrator

2/19/13: Collect all materials for website and modify for website design

2/21/13: Create homepage in Dreamweaver with buttons and rollovers

2/26/13: Create About and Portfolio pages in Dreamweaver

2/28/13: Create Contact page in Dreamweaver; fix any problems with other pages

3/7/13: Work on Professional pages in Dreamweaver

3/10/13: Finish Professional pages

3/15/13: Test all links, images and content and make adjustments as needed

3/16/13: Finalize site and present design

Here’s a PDF link of this timeline:

Showcase ePortfolio Project Timeline

OFN Practicum: Week 5 Log

This week, Emily, Maya and I met on Monday and went over our first drafts of our postcards. Emily looked over both of our postcards and gave us some editing suggestions. Maya and I both agreed to start our postcards with a quote and a short description about the artist and his/her work. Emily agreed that we should mention that the artist is a TAAP awardee on the bottom, but that we she include the year he/she was awarded. We discussed whether or not we should contact artists and ask for their permission to post about them. Emily suggested that I contact my artist, Alex Llumiquinga Perez, and let him know we are going to post about him, but that we could remove his postcard upon request. On the other hand, Emily said in most cases (especially for Native American artists) we should ask permission beforehand. Emily also suggested that for older TAAP artists, we can either link to the artist’s individual website or direct them to the OFN website for more information about traditional arts in general. Emily and Riki will be discussing what the OFN tagline will be to include in the postcards. In the meantime, Maya and I will continue our research by looking through the archives. Riki and Nathan directed us towards 3 boxes (47-49) of artist files that will hopefully lead to some more possible postcards.

After meeting with Emily, I edited my postcard. I have yet to post it because Riki has not seen it. I also sent it to Maya for peer editing and she approved it. I went to special collections and put the artist boxes on hold. I then looked through all of box 47. Surprisingly, there were not that many artists in the box that lived in a rural area and are TAAP awarded. I did write down some artists from rural areas that are not TAAP awardees in case they could still be good candidates. Right now the best candidates are Tina Aguilar who lives in Warm Springs, OR and makes Indian cradle boards (baby boards) or Betty First Raised who lives in Burns, OR and does traditional bead work with leather. One interesting candidate, though not a TAAP artist, is DW Frommer who makes leather boots and lives in Redmond, OR. There is a lot of information about him in the archives and could be a good representation of rancher culture in Oregon. I will run this by OFN to see if he is appropriate. In the meantime, I plan to contact Tina Aguilar to see if I could use her for the map.

Logbook Entry: February 11

Logbook Entry: List organizational and product stakeholders. Outline and prioritize target markets that you will address in your plan.

Organizational Stakeholders:

  • Leaders and members of Emerging Leaders in the Arts Network
  • Arts Administration Program
  • Americans for the Arts
  • Emerging Leaders Network
  • Architecture & Allied Arts Department
  • Community supporters of ELAN

Product Stakeholders:

All sponsors including:

  • Ninkasi
  • Bijou Art Cinemas
  • Jordan Schitzer Museum of Art
  • MECCA: Materials Exchange Center for Community Arts
  • BRING Recycling
  • Evviva CrossFit
  • Costco
  • Safeway
  • Track Town Pizza
  • Pegasus Pizza
  • Trader Joe’s

Other Product Stakeholders:

  • People who made art for Beats & Brushstrokes (artists)
  • People who will buy art at Beats & Brushstrokes (patrons)
  • Eugene arts and culture community
  • City of Eugene
  • Attendees to Beats & Brushstrokes
  • DJ Leftovers

We are definitely focused on the donor market, specifically the sponsorship market. As you can see, we have gained a fair amount of sponsors, but in order to meet our fundraising goal of $2000 it would best to get even more sponsors. We have a sponsorship packet that we have been sending out to possible sponsors that includes a list of reasons why an organization should sponsor our event such as increasing brand awareness and connecting to university students. There are many different sponsorship levels that give organizations different promotional opportunities from social media cross promotion to including their logo on all print materials to a website link on ELAN’s website. I don’t believe we have gotten a highest level donation yet, but we did get an individual donation at level 2 ($200). Perhaps, next year we should focus on individual donors. One way to do this, would be to start a Kickstarter campaign. This would increase the opportunity for individuals to support us rather than corporations. However, it is too late this year to put this plan into action. Though if we do not meet our fundraising goal this year, we may have to start a Kickstarter or another fundraising campaign after Beats & Brushstrokes in order to pay for Arts Venture. All of these questions will be addressed in the “Suggestions” portion of my marketing plan.

Marketing Plan

Assignment Description By the end of the term, students will have a completed marketing outline with a plan that can be implemented with direct reference to an organization. Note that students are not required to actually create marketing materials. Please refer to attached Marketing Plan Outline for expectations on the required information to be included in the final plan. A seven (7) minute oral presentation on each students’ marketing plan is required at the end of the term.

Marketing Plan Outline: Parts I & II

Marketing Plan Outline: Parts I, II, III, & IV A

Final Marketing Plan