Collateral Drafts

Assignment Description: Students will apply their logo in common collateral materials that will be included in their Graphic Standards assignment. Along with lecture, handouts and resource links describing and modeling organization graphic standards are provided. Past cohort examples are made available for reference to clarify both collateral material development, specifications and production, as well as specific criteria for producing the graphic standards assignment.

Here are my collateral drafts for my Cultural Administration project Grapes of Craft. Click on PDF links below to see each design individually.

business card

envelope

letter

Reflection: I got the idea to have the red arc from sketching templates of the business card and looking at the Google images of the business collateral design. I felt that I need more color somewhere and a way to divide the plain. The difficult part was figuring out where to place the red arc in each of the types of collateral. My original idea was to put the logo in the red for the envelope and letterhead, and change the circle in the wine glass to white, but I quickly realized that did not look right. So, I had to play with placement and I think I like how they turned out. I tried to balance the white and red and minimize the amount of red used as to save money on color ink. The hardest part was actually placing them all together on one sheet. I used Photoshop to add drop shadows and strokes for this.

Display Ad

Assignment Description: Students will create a display ad using their brand to promote an event, activity, services, or recognition of their organization. Students are introduced to common advertising campaigns, venues, and specifications.

Here is my Display Ad for my Cultural Administration project Grapes of Craft.

Note: this is my old Display Ad. I have since re-done it for my Graphic Standards.

Click to see image better:

 

Display Ad

 

Reflection: This is the project I am least proud of. Hence, why I redid it. I had a hard time thinking of a design for this ad. In the end, I made a fairly simple ad. I made 3 planes and included the proper information, making the event and date the main focus. I had to edit the image of the wine glass in Photoshop so only the red color was visible. The hardest part was actually coming up with a short description of the event, but I think if I saw this ad, I’d go to the event. I actually spelled everyday wrong, which has been fixed for the new ad. Shows how important it is to have editors.

Photoshop Photoplay!

Assignment Description: As a means to introduce basic image manipulation and artwork creation using a bitmap program, students will makeover an image provided to them.
Click on the image to see it larger.


My Photoshop Photoplay for Adv. Info Design

 

Reflection: This was definitely the most fun project for this class. I used the clone tool a lot to recreate the fat aliens (they are literally made of fat) going up into the UFO. I also used the clone tool to finish Captain Jack’s hair because the picture cropped off the top of his head. The hardest part was creating the background. I cut off the top of the background and then replaced it with a picture of a black hole. Then I place another picture of warp speed over that picture at a lower opacity. Finally, I placed a lens flare behind the Tardis and created an outer-glow for the background images. I really like how these effects turned out. My goal was to make it look like the Tardis was emerging from the black hole. It may not have that exact effect, but I think I did fairly well for picking up Photoshop again after many years.

 

Fieldguide Assignment Part A

I would like to do my fieldguide assignment on the art of moss graffiti. Moss graffiti (also known as green graffiti or one of the many types of environmental graffiti) involves mixing a solution of moss, buttermilk (can also use beer or yogurt), water and sugar to make a paint. If this paint is applied to a surface and kept moisturized, the moss will grow from the surface in the applied pattern. Another method is to make an adhesive and attach pure moss to a wall. Moss graffiti is practiced all over the world from America to Germany to Bosnia. Not only do I find this type of art aesthetically pleasing but I enjoy the DIY culture behind it, the earth art connection and the act of displaying art in a public place.

I’m interested in studying moss graffiti for a multitude of reasons. One reason is that while moss graffiti is still graffiti, a larger populace (including schools) has accepted it as legitimate. For example, I watched a video of a elementary school using moss graffiti to decorate their school (see below). And a large number of the how-to videos on YouTube are geared towards children. I even watched a video about a large moss graffiti project used for a beer advertisement. Obviously, this form of graffiti is being seen in a different light than the traditional kind. I’m guessing that this has to do with moss graffiti’s connection to science and environmentalism. However, I did read that the process often destroys wall paint, so it can damage property. I’m curious to look more into why this form of graffiti has been more widely accepted.

I’m also excited about this project because I plan to actually do moss graffiti. I was thinking that this part of the project could include the 7 forms of media. For instance, I already have this twitter that I use to post one-line poems daily (#MetaphorADay). I could take those poems and moss graffiti them around town. That would already be two types of media. Then I could take photos of the process, perhaps create a video and even a map. I’ll have to get creative about coming up with 7 different ways to present my project but that’s the fun of a challenge. I’m open to suggestions!

My plan is to create a fieldguide website to moss graffiti that includes the history, a tutorial and my project. The problem I have is that I haven’t found much on the history of the practice. I found pictures and info on various artists who do moss graffiti, but not many articles on the actual subject. Some of the artists I have found do projects similar to my idea. For instance, the Mossenger leaves short messages on walls (see above picture). Some artists cover objects like chandeliers and cars in moss or create usable moss items like tables. Not all moss graffiti is done outside. Some projects have been done as part of a temporary exhibit. This is the kind of information I have been able to find, but nothing like a critique or a history. This will probably just take more digging, but if you have any tips, that would be helpful.

Another issue I have is that my project doesn’t have a geographical base. I feel that this arts engagement is too specific to narrow it down to a specific location, so I’m taking a general approach. But I don’t know if that will make it difficult to complete the field guide. My project is more of an overview/how-to fieldguide so it may not be an issue, but I was wondering what you thought. Should I look into a specific location?

Other than that, I guess I’ll have to start collecting moss.

[youtube]http://www.youtube.com/watch?v=JdhtSFibQbE[/youtube]