Logbook Entry: Describe audience development programs that would integrate into your plan including permission marketing and customer escalation methods.
One aspect of audience development we really need to work on is keeping in touch with our past attendees. This year we had everyone fill out their bid sheet before they got drink tickets, so we were able to collect a lot of people’s information. We now have their email, phone number, name and how they heard about the event. This will definitely help for next year. We will be able to send out invitations and a call for artists through email. We also have the contact information from artists that submitted their work this year, so we can contact them again. I should probably compile this information into an Excel sheet to be included in the marketing plan.
We could improve on this bid sheet for next year by adding permission marketing questions such as asking how they would prefer to be contacted. We could also ask if they are already a fan of our Facebook page or follow our Twitter. If we did the bid sheets electronically like on an iPad, we might be able to get people become to follow our social media at the event. It would be really cool if we could file everything electronically. Plus we need to have an iPad for charging credit cards anyway. We don’t currently have a newsletter, but if we asked our audience how they preferred to be contacted, they could say email. This would be a good indicator that we should develop a newsletter or create a list serve.