Assignment Description: Students will research a marketing topic of interest and prepare a written overview of findings, including analysis of significant trends and issues in marketing the arts related to the topic, and theoretical strategies applicable to the student’s final marketing plan. The paper will be a minimum of 8 pages in length, in APA style, and include a minimum of 12 references. Students will give a seven (7) minute oral presentation summarizing their findings.
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Marketing Research Paper – Social Media Marketing: A Conversation