DuckFunder Campaign Raises Money to Prevent Child Abuse

24,000 Lane County children – 1 in 3 – have experienced abuse or neglect in their lives. It’s 90by30’s mission to change that.

The 90by30 Initiative is an innovative and comprehensive plan that grew from a single aspirational goal: a 90% reduction of child abuse and neglect in Lane County by 2030. Our goal is to make Lane County a safe, healthy, and nurturing place for families and children by engaging our neighbors, focusing on primary prevention that stops child abuse before it starts, and finding a role for everyone in supporting parents. With your support, we’re changing the way people in Lane County think about preventing child abuse. It’s not someone else’s problem – it’s ours.

At the heart of 90by30 is the belief that child abuse is preventable – and that it’s prevented when kids are connected, families are supported, and community members take positive action. April is Child Abuse Prevention Month, but it’s about more than awareness; it’s about taking those positive actions. You’ll be doing just that when you contribute to 90by30 programs that welcome new babies into the community, teach children empathy, and provide parents with peer support networks. 

When you donate toward our $15,000 goal, you’re providing a crucial piece of funding to help us serve 895 local families in 2022 and inspire local community members to find their role in supporting kids and families. You’re also investing in a unique effort to tackle child abuse at its roots.

What does serving 895 families in 2022 look like?

• 100 Welcome Baby Bundles delivered to new parents
• 120 caregivers welcomed into the safe, non-judgmental space of a Parent Café
• 675 families’ hearts touched by the “tiny teachers” of Roots of Empathy

Through the month of April, a gift to this campaign will help us amplify youth voices on the subject of prevention, bring the Roots of Empathy program to more Lane County classrooms, and deliver Welcome Baby Bundles to new parents in rural areas.