Methods

Our methods included reviewing articles on how to communicate climate change to young adults along with effective strategies for both social media and tabling events. We then applied this knowledge to the outreach events and social media content we created. At each event, we counted the number of active interactions we had with others and noted what is working for us and what is not. Based off this information, we have made adjustments to our tabling events that we thought would better suit our mission. For social media, we keep track of the amount of interactions we have with our posts and have made adjustments to more effectively reach a larger audience through content and timing of posts.