In the words of Emril Lagasse, or word, rather, “BAM!” As he lays the dish he prepares in front of him, he slaps a handful of spices on the plate, and his studio audience applauds. There’s something about well-presented food that makes us all rise to the edge of our seats. In a world dominated […]
One thing that can never be understated in public relations is the ability to create a recognizable brand. Surprisingly, a good portion of that falls on aesthetic aspects, rather than the service or product provided. In a recent blog post I discussed Oreo’s “Dunk in the Dark“campaign that was an ingenious form of newsjacking. Well, […]
Alright, let’s be real. If you’re on my blog, you’ve probably never met Bill Gates. And if you have, you clearly weren’t prepared. Cause if you were still an associate of his, you wouldn’t be wasting your time on a college student’s class required blog post. Which brings me to the point of this post: […]
Timing of marketing campaigns can be crucial. Some of the most successful campaigns involve taking advantage of a relevant event. A great example is “getting mushy” for Valentine’s Day. Holidays can be the perfect opportunity to show your clients some love. Providing sales or alternative incentives to purchase your product/use your service are common fare. […]
A camera isn’t just for awkward poses with the family at Thanksgiving. If used well, it can be one of the best promotional assets for a growing company. Don’t get me wrong, the camera on your phone is great. The ease of access, and decently high-quality photographs provide an instant opportunity to become “Insta-famous”. But […]
1. Determine Target Audience Which audiences do you currently notice a lack of business from? Don’t be afraid to generalize a little bit, but for the most part you want to be specific. A good example of an audience would be “young suburban families”. Ask yourself, “Is this audience a reasonable target, and are the […]
In an article recently posted to Forbes, they discuss incorporating tradition with innovation in ways to elevate your business’ success. Since it’s directly applied to the restaurant industry, rather than restating the contents, I’m going to lean on the idea that we all need to be more accepting of others ideas – especially in the […]
Part of building your brand is making your customers feel like part of your family. People appreciate attentive service, and unique outreach because it makes them feel special. Recently, Bud Light has been developing a campaign behind the saying, “Dilly Dilly“. The two-word phenomenon has seemingly replaced the word “cheers” in bars across America. Some […]
I recently stumbled upon an old blog post on Journalistics. Jeremy Porter, the author, discusses how to achieve better results when pitching stories. He extensively details methods to more effectively communicate. The points raised not only help with pitches, but also can, and should, be applied in all areas of business. It’s important to pay attention […]
One glaring issue with the service industry is that the market is too saturated. It’s a challenge to succeed when there are dozens of vendors offering similar services in your area. In order to thrive, one needs to find ways to differentiate their business from competing vendors in his or her market. In a post […]
