One thing that can never be understated in public relations is the ability to create a recognizable brand. Surprisingly, a good portion of that falls on aesthetic aspects, rather than the service or product provided. In a recent blog post I discussed Oreo’s “Dunk in the Dark“campaign that was an ingenious form of newsjacking. Well, I recently stumbled across another fantastic move by the Nabisco (the owner of Oreo) PR team.

Ever look at that lovely little cookie before you eat it? No, not to dissect the best way to split the two parts without disturbing the cream, but to look at the complex design. They have embedded their company logo on every single cookie. Great idea? I think so. Even if it goes unnoticed, I’m a firm believer in the mere-exposure effect and it’s applications in business. The more you see it, the more you comfortable you feel with it (even if subconscious). Thus making you more comfortable with all of Nabisco’s products.

Note the simplicity of their design, too. Earlier this week, a business associate of mine who works for Ninkasi Brewing, shared an excerpt from a book about branding with me. Although I don’t have the direct quote at hand, it was to the effect of, “the best logos can be drawn by their customer by memory.” Simplicity is key when designing a logo. And if you don’t believe me, take a look at the 50 Most Iconic Brand Logos of All Time. 

Summarizing this post all too quickly: create a simple, yet memorable logo, and apply it in any tasteful way possible. If you’re clever enough, you can even send secret messages to your consumer. If you come up with some cool ideas, feel free to share them below. Cheers, and have fun creating.