![](https://blogs.uoregon.edu/brewingpr/files/2018/02/IMG_4439-r03dgm-213x300.jpg)
Part of building your brand is making your customers feel like part of your family. People appreciate attentive service, and unique outreach because it makes them feel special. Recently, Bud Light has been developing a campaign behind the saying, “Dilly Dilly“. The two-word phenomenon has seemingly replaced the word “cheers” in bars across America.
Some of this year’s most entertaining commercials have been highlighted by the blue can and an old kingdom of light lager enthusiasts. As the trend has become popular, Bud Light has done everything it can to continue growing the current culture they’ve created. Heading into the Superbowl, they declared they would honor a bet they made at the beginning of the season, and provide the entire city of Philadelphia with Bud Light if the Eagles won the Superbowl.
After today’s victory, Bud Light promptly readdressed the bet in a video posted to Twitter. Although this event will be costly, all of America is talking about Bud Light right now. During the celebration parade, every fan of the team is going to be running around trying to get free beer. The events will be heavily publicized, and ultimately, the positive publicity will far outweigh the costs of providing beer. After all, people paid approximately $4.5 million for 30-second commercials during the Superbowl (for a total of over $400 million in 2017).
Well played Bud Light. Dilly Dilly.