The line between being a hobby brewer and one who successfully sells their beer is far from fine. Developing consistent product, financial planning and successful communications, are essential to thriving in the brewing industry. It requires much more than a tasty recipe.

This blog will be based around one topic: brewing beer. It will be used to share cooking methods, public relations concepts, and business plans within the booming brewing industry. The purpose is to help inform fellow brewing enthusiasts on ways to improve their product, and provide strategies for interacting with the public.

I currently study public relations and business at the University of Oregon. Using my backgrounds in both areas, as well as my passion for high quality home brewing, I plan to provide visitors of this blog with a greater background in the academic and communicative aspects of the brewing industry.