When it comes to business development, media, and public relations, some may not immediately think of the service industry. Many think good food and drink options are all it takes to succeed. But, if you want to truly thrive, your expansion will likely require strategic communication.  If you want to learn how to communicate based on proven concepts and how to best apply them to the service industry, you’ll want to stick around. I plan to use this blog to discuss public relations concepts, and business plans for all areas of the field.