In this week’s blog post, I am going to review the viral marketing video “Imaginate” by Danny Macaskill, and it’s ability to influence young action sports enthusiast. Viral marketing is the creation of captivating content that promotes consumer awareness and online sharing, in order to increase consumers’ engagement with a company or brand. Content relates […]

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In this week’s blog post I will re-visit Steve Denning’s work to review his writing on the future of successful business strategy. In his blog post “Making Management as Simple as Frisbee”, Denning defines the inherent complexities of modern business management as a case of heuristic choice, where managers must rely on instinct in order […]

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In this weeks blog post I will review Steve Denning’s ambiguous pursuit to expose the inherent issues within Michael Porter’s Five Forces Model. Denning presents a persuasive and reputable argument against Porter’s belief that a successful company’s main objective must focus on curtailing the power of their competitors. Denning incorporates the writings of Peter F. […]

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I met Matt last Friday on his way home from class. We were both in good spirits because the springtime sun was finally being to pierce light through the clouds and bestow a hit of warmth on Eugene. As he approached my house, I said “hello” and we began to make small talk. I invited […]

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My college career started at San Diego Mesa College. At that time my main concern was playing baseball at a four-year university and finding an out-of-state school that would accept me. Fortunately, I was able to accomplish one of my two original goals, when I was accepted into the University of Oregon. I have spent […]

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