Unit 1 – Post 1
Check out this post http://technorati.com/iab-4as-ana-announce-cross-industry-organization-to-fight-ad-fraud/
This post discusses the potential to adhere to the interactive marketing market in order to shut down any hints at fraud. Although it doesn’t specifically tell us what the solution is towards stopping fraudulent advertisement acts, yet a powerhouse formation would allow for a strong hold on whatever the plan may be. The ANA, 4As and IAB have worked together in the past and have been successful. I agree and believe that it is important to step up and figure out a solution towards fraudulent acts. It must be seen that our society will go to any measure to protect the integrity of our society.