by leahk | Mar 15, 2021 | AHPR Blog
Pitching to a reporter, writer, or editor takes a lot more thought than one might originally think. Email pitches depend on what kind of publication you are targeting and what articles or publications have been previously featured. Email pitches depend on what...
by leahk | Mar 15, 2021 | AHPR Blog
Social media has expanded accessibility, leads and increased traffic for thousands of brands in ways that traditional advertising was unable to accomplish. But, when there is an error in judgment, it can quickly damage the reputation of your brand. A lot of brands...
by leahk | Mar 14, 2021 | AHPR Blog
With the recent successes of Oregon’s sports program and the involvement of Nike, the University of Oregon is no stranger to the sports industry. There is no doubt that many students, including those in the SOJC, were watching Super Bowl LV this past weekend. However,...
by leahk | Mar 1, 2021 | AHPR Blog
As public relations professionals, it is important for us to acknowledge and honor those who paved the way in the industry before us- especially those who are often not acknowledged enough. In honor of Black History Month, we want to reflect on some of the most...
by leahk | Feb 28, 2021 | AHPR Blog
Img: @rommatibag on Unsplash Now more than ever, consumers are expecting to see their own values reflected in the brands they support. 69 percent of people ages thirteen to twenty-five say they want to see brands taking a stance on social justice issues, even if it...