Social Media has become the forefront of advertising. The growth of apps such as TikTok and Instagram morphed into an easy and inexpensive way to push products to consumers. TikTok and Instagram allow users to post unlimited videos that reach a vast audience. Businesses that were active on Facebook, YouTube, and LinkedIn have segued into different media outlets. The leading apps are TikTok, Twitter, and Instagram. These are great platforms that encourage customers to interact and consume content. By producing creative content, customers can see more than just the brand name, which has increased sales and brand awareness. Keep reading to learn the best ways to optimize customer traction through your business’s social media accounts.
Twitter is one of the biggest social media platforms used today. While it does not have as much activity as Facebook and Instagram, Twitter is still an important platform, and you should use it in your businesses. Twitter users are generally younger, the majority being millennials who are considered being the most powerful consumer age group. You can use Twitter to grow a business by using posts and hashtags. These are both great ways to get your content onto Twitter and seen by customers and potential customers. Twitter is a more fun and engaging platform because of the ability to talk to customers 1:1, but this doesn’t mean that you cannot be more professional and informative. Keep reading to learn about how businesses can use other social media.
Instagram has become an efficient advertising platform for many businesses. Instagram is a social media platform with multiple types of content, such as posts, stories, reels, guides and a shopping feature. Approximately 500 million people actively use Instagram daily. 90% of users follow at least one business account. Chipotle has been a company praised for its Instagram presence. During the 2015 E. Coli outbreak, Chipotle used its social media networks, specifically Instagram, to inform fans of any updates that were made in their restaurant protocols. Chipotle’s social media has been praised for having high engagement rates by creating humorous and relatable content.
Last, there is TikTok, a platform for creating, sharing, and discovering short videos. Unlike other platforms, TikTok is only for video content (three minutes maximum) and has recently grown more for its live streaming capabilities. Released in 2016, TikTok quickly rose to the top of social media platforms and is most popular with users between ages 16 and 24. In October 2022, TikTok was reported to be expanding its platform into the eCommerce market in the US. Duolingo is a popular brand on the app with nearly five million followers. Rather than trying to use the platform for serious learning, they embrace the light-hearted nature of TikTok with their signature owl mascot and bring exposure to their brand.
Social media is one of the most important tools for bringing eyes and ears to your business. If no one knows about your business, you won’t have a single customer. Nowadays social media is king, not because of reliability or validation, but because of traffic. Millions of people habitually log onto some kind of platform every day. Starting the next TikTok trend or being featured in Kanye West’s story may be the easiest way to set your business ahead of the competition. There is no reason to not be taking advantage of the opportunities social media can bring to your brand.