Source: JOY CHO/PINTEREST
I am a big fan of anything Pinterest, so when I came across a recent article, “Target Taps Top Pinterest Influencers for Design Collaboration,” it caught my attention. The article was about Target‘s recent announcement about a new partnership with a few of Pinterest’s top pinners, where they will be designing an exclusive party-planning collection.
I thought that this plan was absolutely genius. Target has taken an outlet that already has a customer base and elevated it to benefit them and their customers. For most of us, Pinterst is just a hobby or something we do for fun. This line will allow everyday pinners to transform their passions into reality. No other retail chain is using methods like this to bring their customers new and innovative products.
From a marketing perspective, this plan is gold. For instance, the first collection to premier is by Joy Cho who has over 13.6 million Pinterest followers, while Target has less than 150,000 followers. Target is tapping into an already existing market. They are collaborating with pinners who already have a large audience and will be able to easily share their products with millions of people.
This type of collaboration opens up a whole new stream of possibilities not only for Target, but for designers, Pinterst and Pinterest users. I think this will offer at-home designers the chance to have their ideas and designs showcased in one of the largest retail chains in America. I can definitely see other companies joining this movement in the near future.
What are your thoughts on this? A good move for Target? Will other retailers follow? Where do you think it will lead to in the future? Comment below with your thoughts!
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