Inside My Brain

The Ad that I will be referencing can be seen here: Panera Ad

The commercial got its concept from good ol’ Wallace and Gromit technology, or at least that is where I first saw this chain reaction type of technology. First off, the music that the ad picks is very subtle and soothing just as how a bakery cafe should portray itself. The music changes in pitch and rhythm at the exact moments when a new chain reaction starts on the Panera cycle. To me, this shows care for technique and a solid execution of the medium of using a video. This video is a perfect way to show the process that Panera Bread undergoes to get its patrons the freshest food possible. The animation style syncs perfectly with the message that it is trying to get across. The animation style also could be interpreted as simplistic and that the company is not hiding anything from the consumer. The commercial tells a short narrative that keeps the viewer engaged visually by constantly panning the camera. This panning and the animated technology itself perfectly relays the message that Panera is trying to go for, that one good decision leads to another. The commercial ends by having the last step tie back into the beginning step, thus creating a trusty cycle that a customer can depend upon and give closure. This is one of the best ads I have seen in a while.

This entry was posted on Friday, March 1st, 2013 at 12:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.