An Electronic Industry 3/1/13
It seems that as Advertising has shifted into the digital realm. The music commercials use is primarily electronic music. I honestly do not have a problem with this because I love electronic music, although I bet many would beg to differ. Since advertising has an enormous impact on culture, especially in America, is it plausible that electronic music will be the new norm of music as opposed to other forms? Most commercials in my childhood and early teen years have used rock or pop music, and now it seems that a vast majority are using electronic. I feel that the reason they are opting to use electronic music is because it is just not widespread yet, thus it can be considered the music of the millennium. Strategists for advertising firms probably want to appeal to the generation that is growing with the expansion of the electronic music industry by using electronic music in their ads. I know that when I hear electronic music I dig my head out of whatever I am doing to briefly look up at the television to see if it is anything of my particular interest. Below are a couple ads that heavily rely on electronic music to drive their message home.
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