Windows 7 on Campus 2/27/13
A couple weeks ago on my way to get some food at the Erb Memorial Union on the University of Oregon campus, I noticed a booth that offered students a hands-on testing for a tablet using Windows 7 software. The people called me over to get “free stuff” and to “try out their product”. I was in no rush so the free part is what really pulled me in. The first thing I noticed was the age group of the people at the booth. They all seemed to be in their early to mid twenties, just like myself. Going off this thought alone I knew they were trying to target college students, hence being on a college campus. Also by having younger looking people advertise for Windows 7, I could deduce that Windows 7 is going with the whole younger correlates to new tactic. In order to get a free beanie, gym bag and sunglasses I filled out a survey on the device that they were advertising for. This forced me to engage with the product and the survey asked me how much I liked the user interface and other questions. Unfortunately, I deem University of Oregon to be a very Mac heavy campus so this campaign probably did not have much of an effect, although they probably gathered very useful data. The free stuff they gave out was branded with the words “Windows 7”, which furthers their promotion for their company and products. I am a sucker for free stuff so despite how cynical I am about wearing consumer branded things, I took the free stuff and was on my way.
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