Inside My Brain

In today’s world most commercials go way beyond the call of duty to be politically correct to avoid any conflict with government and or mediators of television. It is getting to the point where advertisements are not even properly displaying what they are trying to sell. I feel the the best policy is honesty. To really connect with the viewer you have to be real with them and hide all the bologna. In a new campaign for a tampon product by Kotex, the strategy was to poke fun at how fake and unrealistic all current tampon ads are. The Ad can be seen here. This ad exhibits great intuition on behalf of the advertising team who put it together. They were able to really stand out from the rest of the competitors by being as real as you could be. They did this by exposing current tampon ads like those by Tampax that make periods seem like a blissful experience.  I hope to see more realistic advertising campaigns in the future.

This entry was posted on Wednesday, February 27th, 2013 at 12:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.