Inside My Brain

Have you ever seen a video advertisement for Old Spice within the past year or two? Of course you have unless you’ve been living under a rock for the past two years. The ads of old spice are really changing the standard of what it takes to be a successful modern commercial. Old Spice has decided to undergo the campaign of having a severely ridiculously muscular celebrities talk in a deep manly voice as they slide through many weird and random scenarios. This can be seen in the following Ad:

Old Spice Ad: http://www.youtube.com/watch?v=z-m6Ua9Iqkg

The feel and style that this commercial gives somehow really appeals to modern culture. Many companies are starting to follow this random and absurd style of commercial that is exhibited by Old Spice. Brands such as Cheetoes & Doritos are adopting traits of Old Spice commercials into their own. Looking at new commercials as a whole, I can see that Old Spice has made a profound and large impact on the industry. An ad that has adopted this Old Spice technique can be seen in the following ad:

Direct TV Ad: http://www.youtube.com/watch?v=f0fa_BaljjQ

This entry was posted on Wednesday, February 27th, 2013 at 12:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.