Cultural Observation 2/20/13
My roommate and I were watching a hydroplane boat race on ESPN the other day. I noticed that when they cut to commercial and were advertising for the boat race itself, they focused primarily on violent boat crashes. I find it sad that in order to get the viewer’s attention to watch the “sport” that ESPN producers have decided to use highlights of crashes as their advertisement. I see this all too often in the world of sports. In ESPN advertisements for the National Hockey League (NHL) a viewer would see an assortment of fights between hockey players. This also is seen in NASCAR commercials as well as they highlight car crashes. As humans in the modern world, we have become so desensitized to violence that it has become a source of advertising for various sports, even though it is a very minuet and very unfortunate part of each sport. Advertising violence is not a good thing by any means and only promotes a more violence.
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