Inside My Brain

This year, the X games have completely changed their set up. If you are a competitor for the X Games, then you better get in more shape. This year, the X games have decided to expand the number of winter X games to two locations instead of one. Also summer X games from one location to four locations. Competitors are encouraged to show up and compete at all the locations offering the events that they specialize in. So instead of only having one winter X games and one summer X games they now have a total of six. This new model is bound to rake in dollars and fans. It is also key to note that the X games are now moving outside of the USA, and this encourages foreign competitors to engage in the risky competitions as well. By bringing in new competition that couldn’t compete before due to distance limitations, the X games is heavily increasing the diversity of its audience which can only lead to positive results. From an advertising angle, by increasing of the number of X game appearances, they are increasing the value of being a sponsor for the X games. Now it is smarter than ever to be a sponsor for the X games, for your brand will now be seen internationally and domestically. If you are an international company wanting to promote in the United States then this is the perfect chance.

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