What do Patagonia, Nike and Bob’s Red Mill have in common? Patagonia uses its brand platform to save the planet. Nike uses its brand platform to promote social equality. And Bob’s Red Mill uses its brand platform to provide healthy food to people around the world while offering financial security to each of its employees. These brands all see the value of combining their mission to create profits with their mission to create purpose: to recognize that companies can be successful while at the same time making the world a better place. Responsible brands manifest authenticity, courage, empathy and resilience along with their commitment to social good.
Our Masters in Advertising and Brand Responsibility provides a year-long immersion in understanding how brands can develop and maintain their purpose and responsibility in our challenging, chaotic and complex world.
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Our cohort-based program brings together like-minded individuals from around the world to work together to build skills in this area, creating a network of current and future professionals that stretches across the county at agencies, clients, media outlets, professional sports franchises, and their own businesses. Our students and alums are actively changing the world, one message at a time.
Cohort I
Cohort II
Cohort III