By Abigail Portwood During the early months of the Covid-19 pandemic, nobody really knew the effectiveness of the face mask. There were many opposing views on the use of masks to prevent the spread of Covid, and the American public… Continue Reading
By Abigail Portwood Black Friday has become the highlight of the Thanksgiving weekend. Americans look forward to hitting the stores for intense shopping mere hours after eating a feast that is supposed to represent gratitude for the things we… Continue Reading
By Abigail Portwood Snapchat, the real-time photo-sharing app, is one of the most popular social media applications in the world. According to statista.com, Snapchat has 249 million users. The advertising factor of Snapchat is relatively new to the application… Continue Reading
By Abigail Portwood Influencers have become a great tool and resource for companies to grow their audience. Almost every company recently has reached out to an influencer to help build their platform. Audiences trust influencers who have used the products… Continue Reading
By Abigail Portwood During bleak and uncertain times, we often feel strange about carrying on with our “regularly scheduled programming.” This year has been difficult and oftentimes normal posting on social media and normal releases from companies can feel… Continue Reading
By Abigail Portwood The importance of creating and sustaining a niche is relevant in all fields of business. In the fashion industry, PR is an important aspect to create and sustain relationships with certain publics that follow the brand. A… Continue Reading
By Abigail Portwood It has been known that Gucci, the iconic fashion house run by Allessandro Michele, took a complete change in direction this year when they announced that fashion week is dead. The decision that Gucci and Michele made… Continue Reading
By Abigail Portwood Ugg, an Australian boot company, has been popular in the United States for as long as I can remember. What started off as a collection of a handful of different styles of boots has transformed into multiple… Continue Reading
By Abigail Portwood There are many messages that can be shared through public relations. Companies want to send specific messages to their publics, and there are effective and not-so-effective ways to do so. In this blog, the focus is on… Continue Reading
By Abigail Portwood Discovering new music and compiling playlists is one of my hobbies and passions. With the added free time that online school allows, I have made many new playlists this year. The seasons change and the music does… Continue Reading