By Abigail Portwood
Influencers have become a great tool and resource for companies to grow their audience. Almost every company recently has reached out to an influencer to help build their platform. Audiences trust influencers who have used the products they want to buy. Most influencers are trustworthy and will not endorse products they do not use, so consumers can take their opinions seriously. There are a lot of ways that companies and organizations can find influencers, including researching independently and using an influencer finder. There are many platforms that will help you to find an influencer that matches your brand identity, type of followers and values. Once you find potential influencers, it is important to create an intriguing pitch and mutually beneficial agreement between the company and the influencer. Influencers usually receive free products from a company and then share the products on their social media so the followers of the influencer can be introduced to your company. This is very popular in fashion and makeup, but it works for essentially any industry.
The brand should repost the influencer’s posts that they make when they feature the brands products. The mutually beneficial relationship where the brand benefits through the influencer and the influencer benefits through the brand is the key to sustaining the relationships.
There are multiple names for influencers that an organization can use, including ambassador, curator and activist. The role of an influencer in a company can be flexible, and it is best to be open and honest when approaching a potential partner or influencer.
Staying connected to your influencer is crucial. Even if they aren’t currently involved in your company or your company has no new information to share to your audience, they should still be in the know about what’s going on.
Influencers are important to today’s social media and media expansion. Don’t be afraid to start reaching out.
