By Abigail Portwood Black Friday has become the highlight of the Thanksgiving weekend. Americans look forward to hitting the stores for intense shopping mere hours after eating a feast that is supposed to represent gratitude for the things we… Continue Reading
By Abigail Portwood Snapchat, the real-time photo-sharing app, is one of the most popular social media applications in the world. According to statista.com, Snapchat has 249 million users. The advertising factor of Snapchat is relatively new to the application… Continue Reading
By Abigail Portwood Influencers have become a great tool and resource for companies to grow their audience. Almost every company recently has reached out to an influencer to help build their platform. Audiences trust influencers who have used the products… Continue Reading
By Abigail Portwood During bleak and uncertain times, we often feel strange about carrying on with our “regularly scheduled programming.” This year has been difficult and oftentimes normal posting on social media and normal releases from companies can feel… Continue Reading
By Abigail Portwood The importance of creating and sustaining a niche is relevant in all fields of business. In the fashion industry, PR is an important aspect to create and sustain relationships with certain publics that follow the brand. A… Continue Reading
By Abigail Portwood It has been known that Gucci, the iconic fashion house run by Allessandro Michele, took a complete change in direction this year when they announced that fashion week is dead. The decision that Gucci and Michele made… Continue Reading