Midterm Progress Report: Weekly Progress Reflections
1.I want to learn basic knowledge related to marketing in art and learn to create an efficient marketing plan with my group. Through this term’s learning and reading, I get a better understanding of the marketing plan as well as some related strategies which could be used to promote an organization. Moreover, I did a deep research about experiential marketing, which inspired me a lot when I create a marketing plan for my organization. 2.I want to become more confident in creating digital designs and to be more familiar with other software. I have already gained precious experience from last term. Now I focus more on how to make an efficiently marketing plan to promote my organization that I have chosen last term. Also keep learning online on how to use photoshop and illustration. 3. As for case study, I want to know how art organization is running in the United States. In particular, Iwant to explore the background of the organization including history, policy, and environment. By working with the team members, I have seen how art organization is running in the US. Furthermore, we did environment scan which can help me make a marketing plan to help them promote as well as survive in a competitive market. 4. I want to make my own marketing plan and master communication strategies to help improve art organization, which will be based upon what I have picked in last term. I did research about several different marketing strategies and how to be used in my organization. Now I will write about that in my final paper. I have picked three strategies in my organization, which could achieve the goal I have designed in my paper. 5. Last, I want to communicate in English more fluently and confidently with others while doing my presentations. There are three presentations taking place in this term. It is the best opportunity for me to improve my oral English as well as presentation ability.
Wuerxiya AAD610 Marketing, Media, Communications 2 Jan 20, 2016 Media Map Draft for Arts with the Disabled Association Hong Kong 1. WeChat Explanation of use: WeChat is an App mainly used on the smart phone assembled with functions including instant messaging, public accounts, moments, WeChat payment, and city services. It is one of the largest social media popularized in China with more than billions of day users. Moreover, WeChat advocates a new lifestyle based upon the powerful features, which has broken the old communication through texting messages and phone calls supported by the operators. ADAHK currently does not have a public account of WeChat. It is because WeChat is mainly popular in mainland China but ADAHK focuses on Hong Kong. However, with the development of ADAHK, in the near future they may have partners in mainland China. WeChat could be the best social media to spread and display their mission and events. Benefit: 1. It is an easy way to use for promoting and updating information including video and texts sent by day. 2. It has a large active user base. 3. It covers all classes with different ages. 4. It has powerful features that can offer more chances to interact with the public. 5. It can easily choose target people, which can avoid sanding junk information caused dissatisfaction. Drawbacks: 1. It needs to follow an account by scanning QR code or name. 2. It also needs to hire professional people to manage. 3. Pushing information frequently may cause to be turned away. 2. Facebook Explanation of use: Facebook is an online social media with large amount of global users. People in the facebook could easily create social nets and follow public accounts based upon their interests. ADAHK now has an account in Facebook updating the events and sharing daily information with the public, including photos, exhibition, art product, and music created by the artist with disability. Meanwhile, ADAHK pushes links related to the artist personal social website to interact with public, which can offer more opportunities to the disabled artists and promote their organizations. Benefit: 1. It has large users following. 2. It is easily used to interact with the public with video, text, and comments. 3. It realizes internationalized easily. Drawbacks: 1. It mainly focuses on the young generation. 2. Pushing information frequently may cause to be turned away. 2. Weibo Explanation of use: Weibo is like Twiter in the US, which is a convenient platform offered opportunities to the public to interact and keep up to date with the modern society. People can send comment immediately through Weibo to join a discussion based upon the hotspot. ADAHK has an account in Weibo but is not updated frequently. Since Weibo is a good transmedia to promote the organization and draw people’s attention. Using Weibo to get quickly into the mainland China market, it is a good strategy, even there is a marketing strategy called Microblog Marketing. Benefit: 1. It has a low cost, but a large user base. 2. It is easily used to update events and information, and the features are diverse. 3. People are more likely to use Weibo to post things related to life experience, which can get more closely with them. Drawbacks: 1. It provides too much junk information. 2. It needs to take care of the information sent to the public.
I want to learn basic knowledge relative to marketing in art and learn to create an efficient marketing plan with my group. Iwant to become more confident in creating digital designs and to be more familiar with other software. As for case study, I want to know how art organization is running in the United States. In particular, Iwant to explore the background of the organization including history, policy, and environment. Iwant to make my own marketing plan and master communication strategies to help improve art organization, which will be based upon what I have picked in last term. Last, Iwant to communicate in English more fluently and confidently with others while doing my presentations.
Ethnic minority’s embroidery from Southwest of Guizhou Province in China
1.I want to know more about typography and want to be more familiar with certain characters which are more commonly used in particular areas. During studying in this term, I got a better understanding of typography and right now I am more familiar with several different characters, which are commonly used in graphic design. 2.I like painting on a piece of paper a lot but using a computer to create a graphic design did I never do before. I hope that I can know more design software, such as Illustrator, Photoshop from this class. It is my first time learning how to use Illustrator and Indesign. I have never thought that the Adobo design collection software can have such powerful functions in use. So far I have learned some basic skills of how to create a logo, a collection of collateral, and how to print it in a brochure for an organization. Although I had many struggling moments in this class, I gained much beyond my clear expression. Learning is fun and I have a sense of achievement in the end. 3.I want to look through various different designs to get a better understanding about logo arts and learn how they benefit products and companies. By doing logo analysis assignment, I did a research about five organizations’ logo and how they contributed to the products and company. 4.My research focuses on Chinese ethnic culture, and I hope to bring this unique culture to the world. Studying in Marketing, Media and communication can give me a good illustration of how American culture industry manages successfully in the world. From my classmates’ sharing about their case study analysis and SWOC, I learned a lot about the culture industry in America and have got a better understanding about marketing in the US. 5.I want to gain more jargon around arts area and make me more confident and professional in the future. I have learned a great deal during reading and doing lexicon questions.
1. Learning art management from the social angle helps know what art’s function, value and contribution are. By the study of this class, I have had a better understanding about how participation contributes in the art field. People are the main creator of the physical world, so their philosophy in value will decide the direction of the society and more specifically the art performance of culture. 2.People are the essential element in the development of society. I want to learn how the arts created by people can benefit social advancement. In the module 4, I was thinking about how art would be like in the future. As we all know, […]