Will Women Ever Escape the Bathroom?

Abstract

Throughout time, society has seen incredible shifts and changes within several cultural norms. Women’s rights movements, especially, mark many phenomenal changes within our history in normalizing women in the workforce or on platforms leveled with men. Women have taken up space in male-dominated industries, restructured traditional policies and regulations, and have raised awareness on long-neglected issues centered around women. However, associations between women and domestic work still stand strong today. Especially in the bathroom, current advertising and technology cannot shake off old social constructs that women belong at home. So despite several movements and progressive examples being facilitated by women, what external factors or social pressures are holding these orthodox structures together? This research contributes to the dialogue answering this question. Through studying case studies and written analyses of these continued ideals of the “domestic woman,” we investigate what societal factors still oppress women today and refuse to liberate them. Prominent such as developing bathroom technology and advertising strategies dating back a century display what main forces cannot adapt to new methods of servicing women. More time and effort focusing on deconstructing these forces at their roots will be required if society is to see a more fair, inclusive goods and services for women as well as dissipating their association to domestic work.

 

Research

“Early Stages of Bathroom Accessibility for Women.” Tracing the history of women’s unique needs being neglected in the bathroom, this article covers some examples of society’s ignorance (i.e. menstrual inequity, risk of infection). 

“Women’s Role in the Bathroom.” With text support by Jessamyn Neuhaus, we explore how advertising has evolved and yet not changed at all to assign housewives and mothers to the bathroom.

Bibliography

Fetkenhour, Sage. “How Society’s View on Gender Has Influenced Segregation and Inequality: Stemming From the Creation of Public Bathrooms During the 19th Century.”  UOregon Blogs, 31 Jan 2021.

Klein, Sarah. “Why You Should Never Squat Over the Toilet Seat.” Health, 08 March 2021, www.health.com/condition/incontinence/squatting-over-toilet-seat.

Neuhaus, Jessamyn. “The Bathroom.” Housework and Housewives in Modern American Advertising: Married to the Mop, Palgrave Macmillan US, 2011, pp. 69–105.

Wheeler, Jenna. “Public toilets and the plight of menstruating women.” UOregon Blogs, 02 Feb 2021.

Women’s Role in the Bathroom

The role of women in the bathroom, while it has progressed over the decades, has not seen significant strides in eliminating their association from domestic chores. Already, until the Victorian era there were few motions to add public bathrooms accommodating both men and women. Women weren’t expected to be out in public often, and their duties mainly lined up with maintaining their homes. Thus, bathrooms weren’t made accessible for women until much later. And even once public bathrooms for women became more common, their unique needs would not be met until even later. Such matters include menstrual inequity and risk of infection (Lee, UO Weblog). Arguably, these needs are still not fully met today.

However, we are beginning to see some movement towards improved conditions for public bathrooms servicing women. For example, period products are being made more accessible in high schools in certain states. Still, there is still a great stigma revolving around women and their expected social duties. Trends and social attitudes may have changed greatly since the 1900s, but there is still no doubt that first impressions of household figures are women. This was especially fortified through advertising from the 1900s onward, in which women were always associated with maintaining bathrooms using developed bathroom technology and products. Because of these decades’ worth of advertising, our modern society is still deep in the process of letting go of these instinctive associations. Through the 1900s, we can mark some milestones in terms of advertising efforts to improve women’s situation of being placed in the bathroom. However, at the same time, we see that these efforts are made in vain with their intentions of not dismantling gender roles within their advertisements. These periods of small steps forward and large steps back are what continue to make gender roles hold strong today, and they can be directly linked to the progressing attitudes toward bathroom accessibility for women today. 

Old Dutch Cleanser Advertisement Featuring Housewife (http://www.magazineart.org/main.php/v/ads/household/cleaning/Old+Dutch+Cleanser+-1912A.jpg.html)

Oppression of Women in Advertising

Modern advertising emerged in the late 19th century as a way to disseminate product information to stimulate the economy throughout war efforts. These advertisements became very telling about society’s priorities and attitudes reflecting cultural and gender norms. Their impact holds strong to this day in the sense that its production decisions show what consumerism believes to be engaging to the public in order to gather interest and revenue.

While bathrooms became more common after the Civil War, installing bathrooms (including a toilet and bathing facilities) in American homes was standardized around the 1930s. With it came recurring periods of fear for epidemics related to waste, so battling germs and bacteria in one’s home was a regular concept in advertising (Neuhaus 71). In all advertisements, though, this tasking duty was always expected of women or more specifically housewives and mothers. Even when advertisements began including more of the family within its production, it’s very clear that the main subject and target audience were housewives/mothers who needed bathroom cleaners in order to maintain their homes. This constant association of women to their homes (domestic life) continued to oppress women into assuming their main duties were inside their homes rather than the working force or other. This point is further emphasized when analyzing the social pressures women faced which is reflected in advertising.

Social Pressures Associated with Advertising

It was obvious to society that cleaning the bathroom was a daunting task that no one would ever ask for, much less want. Of all household chores, it was arguably the most tasking because it involved “removing traces of the family’s bodily filth” and expunging invisible bacteria. Advertising made some efforts to make the task more enjoyable with the inclusion of miracle, fictional helpers that supposedly made the task easier, but the task was still ultimately left to women. Women were also expected to perform this grueling task while maintaining their own clean and put-together presentation. In the above right image of the Old Dutch Cleanser advertisement, a pretty housewife is depicted cleaning the sink using the cleanser. Yet, she looks tidy: her dress is not bunched up, her hair is perfectly placed, and her hands still well-manicured. These advertisements assure women that their products can help them maintain their composure whilst taking on the dirt and grime that comes with cleaning bathrooms (Neuhaus 88). 

Another factor that pressured women into being domestic housewives was the potential of being condemned for having an unclean bathroom. For society in the 1900s, one’s home reflected family values and morals. The concept of “homemaking” was a large burden on women who were especially not a part of the workforce. When welcoming guests into one’s home, having a clean and sanitary presentation is what impressed the guests. There was a lot of stress placed on women to clean their bathrooms so well that their guests could even be impressed by their bathrooms. Advertisements racked up this anxious potential by writing headlines such as “Do You Apologize to Your Guests?” or “Do you feel ill at ease at guests using your bathroom?” in their content (Neuhaus 78). 

2011 Mr. Clean Advertisement on Mother’s Day (https://marilinabedros.wordpress.com/2016/02/24/gender-analysis-of-mr-clean-advertisement/)

 

“Steps Forward” in Dismantling Gender Roles in Advertising

Advertising slowly realized over time with the advent of social movements that society wanted to see different roles for women in media. In response, they conducted slightly varied narratives in terms of advertising bathroom products. However, this still did not quite remove women from traditional gender norms. One attempt emphasized that women were comparable to superheroes who battled against invading bacteria that threatened here household (Neuhaus 98). While in some senses this can be perceived as empowering, there was still no involvement from the father or men in general to clean the bathroom. Because this change was lacking, advertisements still failed to break down gender norms of women being domestic keepers. 

Once advertisements included men being responsible for cleaning the bathroom, the narrative completely shifted. Advertisements tended to create male-only environments and the bathrooms were not private at home. This still separated women greatly from women and subjected them to the domestic figure. It was rare to see men in a position similar or equivalent to a housewife’s: at home and fighting for their family’s sake (Neuhaus 97). Even in contemporary examples, there is rarely signs of domestic husbands or fathers in bathrooms. In the left image, one may think there is an improvement now that a male figure, Mr. Clean, represents a cleaning product. However, this 2011 advertisement still mainly showcases a woman (and her daughter) cleaning. Also, the text says, “This Mother’s Day, Get Back To The Job That Really Matters.” This is a sexist headline that affirms cleaning is a feminine job. Ultimately, these “progressive” steps in advertising still pull society back in dismantling traditional gender roles that are so often challenged today. 

 

Lingering Effects in Contemporary Bathroom Issues

Advertising is a great force in enforcing and reflecting societal views over cultural and gender norms, which is why challenging the issue at the root is so necessary. Since advertising still does not separate women from domestic chores entirely, people viewing these advertisements are only reassured that such tasks can be left to women or mothers. This does not teach accountability and self-responsibility to naive, impressionable audiences. As such, this gender issue is perpetuated which can be seen in other similar issues involving bathrooms and women. Going back to my earlier point of menstrual inequity and inaccessibility, women’s voices are only so amplified and so heard as this kind of ignorant behavior is continued. In addition, men still dominate in areas that affect women’s issues, too. Whether this be in niche areas such as bathroom engineering to broader fields like politics, their dominance makes it more difficult to empathize for women and their unique needs. As we press forward, though, we can still hold optimism and hope that things will change for the better and begin more inclusively servicing communities other than cis-white men. Women have made a strong stand against these ignorances by entering the workforce and succeeding in male-dominated fields, so there is a lot to look forward to in the upcoming years.

Bibliography

Lee, Claudia. “Early Stages of Bathroom Accessibility for Women.” UO Weblogs, 08 March 2021. https://blogs.uoregon.edu/wc75/2021/03/08/early-stages-of-bathroom-accessibility-for-women/.

Neuhaus, Jessamyn. “The Bathroom.” Housework and Housewives in Modern American Advertising: Married to the Mop, Palgrave Macmillan US, 2011, pp. 69–105.

Early Stages of Bathroom Accessibility for Women

Line for Women’s Bathroom (https://www.mentalfloss.com/article/573005/womens-bathroom-lines-dont-need-to-be-so-long)

A long history follows bathroom inequality when it comes to serving men versus women. Up until the Victorian era, there was little to no signs of having bathrooms aside from male-only spaces. There was very little attention paid to women’s needs and accessibility within bathrooms because of traditionally placed roles. Over time, women have pushed for more bathroom privileges from having a public space designated to women to addressing menstrual inequity today. Following women’s journey to gaining more bathroom privileges, one can see the shifts in attitude within society over time as well. When before the greater society, or more male engineers/scientists who created bathroom technology, cared very little about implementing changes accommodating women, now we see more acceptance and timely progress. Still, there is a lot of work to be done to make up for women’s neglected issues and to serve women’s more prevalent needs. 

 

Sage Fetkenhour’s summary of “Toilet: Public Restrooms and the Politics of Sharing” concisely talks about society’s main attitudes while overlooking bathroom inequality. Traditional expectations for women to stay home set back progress in bathroom technology as women began entering the workforce in the 19th century. And even once women became more adapted to independently working, bathrooms still lagged behind in terms of design and sanitation. In her summary, Fetkenhour briefly explains that the design of women’s toilets can create health issues. Having to squat down on toilets can contribute to potential exposure of diseases. After some reflection, I realized that there was no way to win. In public bathrooms, no one can trust that the toilet seats are 100% sanitized for the next person to sit on. And squatting over the seat in order to hover also does not prevent  women from contracting diseases either. According to Sarah Klein from Health, the tension from squatting will make it less likely for the bladder to completely empty out urine. This collection of old urine can irritate the inside of the bladder and result in urinary tract infections (Health).

 

Jenna Wheeler’s blog post, “Public toilets and the plight of menstruating women,” touches on the unique needs of menstruating women. By also going back into the common social attitudes surrounding women’s bathroom culture, she showed how there is a stigma placed on talking about gaining bathroom privileges. In the 19th and 20th centuries, the slow development of public toilets for women was intended to control the movement of women and keep them separated from the working class. In most people’s eyes during that time, women belonged at home and by going out in public they would distort the glorified image of a man’s world. Women were incentivized to stay home by claims of public embarrassment and shame especially during their menstruations. And if they were out in public, nonetheless, there was a hard call for gender segregation. Being able to look back on the progress women have made is a privilege in itself, however. Today, women around the world are advocating for accessible period products in public bathrooms including in public buildings, high schools, and more. While we are still fighting age-old arguments that see no point in assigning more bathroom functions for women’s needs, it is clear that women now can put their foot down firmly and demand accommodation. 

Demonstration on National Period Day in Boston, 2019 (https://www.brandeis.edu/now/2019/november/mutiara-period-rosen.html)

Bibliography

Fetkenhour, Sage. “How Society’s View on Gender Has Influenced Segregation and Inequality: Stemming From the Creation of Public Bathrooms During the 19th Century.”  UOregon Blogs, 31 Jan 2021.

Klein, Sarah. “Why You Should Never Squat Over the Toilet Seat.” Health, 08 March 2021, www.health.com/condition/incontinence/squatting-over-toilet-seat.

Wheeler, Jenna. “Public toilets and the plight of menstruating women.” UOregon Blogs, 02 Feb 2021.

 

The Alternative Bathroom

Rev. Henry Moule’s earth closet, c. 1875. Science & Society Picture Library Prints, www.ssplprints.com/image/81833/rev-henry-moules-earth-closet-c-1875 

Starting from the 1800s, alternative bathrooms were devised and developed to combat the looming sanitation crises and to make waste a communal resource. One can see how the creations of different bathroom systems throughout time reflected their era’s pressing concerns within environmental, economic, and social lenses. Barbara Penner’s detailed account of the alternative bathroom’s timeline, in Bathroom, dives into all of the contexts and effects of such bathrooms. 

In Chapter 6 of Bathroom, written by Barbara Penner, the variety of alternative bathrooms reflect the changing priorities of different communities. The complexity of these alternatives’ relationships to people’s needs was further influenced by topical environmental concerns, the desire to capitalize, and even class differences. Not to mention that these were interpreted differently between different countries and time periods, which makes it a very important field of research. The development of these bathrooms continue even today as our priorities are ever-evolving in all parts of the world. 

Environmental Effects and Utility

Beginning in the mid 1800s, the first prominent alternative bathroom was proposed by Joseph Bazalgette who detailed a city-wide network of self-sustaining public facilities. While the merit of self-sustainability was concrete, this plan was still set aside because of the greater fear of waterborne systems’ effects on the environment. In many parts of the world, the cost of having a flushing toilet was river pollution and the direction of human excrement to water was also a large loss to workers who sought fertilizer for their land (Penner 242). Out of that fear, research into waste utilities such as sewage farming became prominent. 

A large debate between waterborne systems and dry systems broke out, however, arguing the many sides that shared concerns over matters such as epidemic prevention or affordability. For waterborne systems, supporters argued that it more easily transported sewage to farms. During hot summers, the water-transported waste could irrigate dry land. This regular drainage from private and public toilets would ideally prevent epidemic outbreaks too as up to 50 infections, from tapeworms to hepatitis A, could be linked to feces and the unsanitary conditions of bathrooms (Penner 269). On the other hand, dry system supporters argued that all the water would dilute the waste by drainage causing it lose all their valuable fertilizing properties. Alternative bathrooms such as earth closets, patented by Reverend Henry Moulde in 1860, were devised to retain the fertilizing value in waste. By replacing water with earth, flushing these toilets poured earth into the bucket containing excrement thus drying and deodorizing the feces’ smell (Penner 246). Though, a downside to dry systems was that their maintenance and sanitation were more laborious, and it was considered the lowest ranking task within the service hierarchy. Aversion to this task as well as its convenience caused more people to favor water systems and even witness a decline in water sewage. 

Picture of earth closet. Old & Interesting, www.oldandinteresting.com/earth-closet.aspx 

In the 1970s, the world experienced an environmental movement in which greater innovations in alternative bathroom technology surfaced. While the desire for waste-turned manure remained, skeptics began to turn away from waste sewage. They feared that the sewage, even after being treated to remove harmful toxins and pesticides, would not be purified enough to be safely used on land. Because of this, the emphasis of purification and self-sustainability grew larger during this movement and was a common factor in coming up with alternatives. One example that came to be with these pursuits are Bill Wolverton’s natural waste-treatment environment (1975) made up of water hyacinth, duckweed, bulrush, and water iris. Such environments were believed to treat waste organically and purify them (Penner 260). Another innovation was compost toilets such as Dr. Bindeshwar Pathak’s twin-pit, pour-flush toilet which could create compost out of waste without manual handling. Through using biogas plants and UV ray effluent treatment, the waste could be treated without causing water pollution and could be even converted into energy (Penner 268). 

Example of effluent wetland design reflecting Wolverton’s own natural environment. Bur Oak Land Trust, 30 Aug. 2018, www.buroaklandtrust.org/wetlands-for-water-cleanup/

Dr. Bindeshwar’s squatting public twin-pit, pour flush toilet. India Times, 02 Sept. 2017, www.indiatimes.com/news/india/9-innovative-eco-friendly-toilets-that-can-help-india-overcome-its-sanitation-woes-328865.html

Toilet plan of twin-leach pit toilet system. Arkitecture & Design,  www.arkitecture.org/two-pit-toilet-systems-twin-leach-pit.html

Impact on Economy and Desire to Capitalize

The economic effects of these alternative bathrooms were also a large concern because of their profitability or rather affordability throughout time. The 1860s began to focus on making profit out of utilizing human waste. This meant mechanically or chemically extracting ingredients from diluted sewage and applying them to the fields. In certain areas, like East Asia where the utility of human excrement was greatly valued, gangsters would run businesses that made an income out of selling dried fecal cakes. In China, the communist government later took this business back and enforced their populace to participate in it. Some markets did struggle to sell human waste as fertilizer, though, as guano (seabird droppings) from Peru was cheaper and made a stiff competitor (Penner 241). 

With the advent of the great debate between water and dry systems, many businesses would sell both types of systems to increase their market. Walter Macfarlane & Co., for one, sold both systems and even included additional parts such as buckets and carts within their catalog. He even specially designed the “ordure scraper” to extract any waste residue from the dry public latrines that he also sold known as ordure closets. This is where dry systems gained some merit, too, as their parts were more simple and cheap (Penner 245). Other systems that would take advantage of selling pure manure include the pneumatic Liernur system which extracted the waste via vacuum steam pump at set times (Penner 250). 

Street reservoir of Liernur’s Sewerage System, Amsterdam, Netherlands, circa 1884.” Under Pressure, underpressure.online/narratives/wastewater-treatment/

In the 1870s, the affordability of sewage farming rather than its profitability became more noticeable. Chemically treating waste tended to cost more on top of maintenance of vast land. 

Class Differences’ Impact on Evolving Bathroom Technology 

To study the engineering of alternative bathroom technology also meant to analyze the anthropological and social effects caused by innovation. While the US and Europe grew early accustomed to drainage and sewer systems, it took more time for outside countries to catch on and integrate this technology into their communities. In fact, many areas’ toilet use and preferences were largely shaped by social/caste differences. This is demonstrated in Bombay, India where its caste system has determined many aspects of human behavior in a bathroom setting. To start, upper and lower class bathrooms were separated and faced very different levels of privacy and sanitation. While the upper class (and visiting colonists) could turn to water closets to relieve themselves, the lower class had to use communal facilities like latrines or even settle for open defecation in rivers. Colonists were often convinced that natives were dirty and did not have the capacity to take care of their own facilities, thus they were given lower quality sanitary provisions. (Penner 255). 

It’s these kinds of toilet habits, from segregation to viewing people as ‘other’, that continue to divide people by class constructs. Even though developed countries translated technology (i.e. methane digesters and composting toilets) to developing countries, this “unintentional colonialism” still does not seek to provide facilities that low-income people can afford (Penner 267). In the 20th century, providing appropriate, socially liberating facilities for the universal people would become a large focus. Refer to Dr. Bindeshwar’s twin-pit, pour flush-toilet. Among its function of efficiently composting waste, it was also a public facility that was inclusive of low-income communities. 

Today, we continue the fight for socially liberating bathrooms and health education. Of course, ideals for waste utility and environmental conservation still hold strong now in the research of bathroom alternatives. However, programs are also being developed to combat modern and future problems. The Gates Foundation, for one, engaged the public to create a low-cost toilet that can adapt to sustainable and social needs anywhere (Penner 272). CLTS programs are pushing communities to build their own toilets out of more affordable parts to educate themselves on the maintenance of sanitation in bathrooms (Penner 270). Because of efforts such as these, which blend the social differences that adversely impact disadvantaged communities, we can look forward to the accomplishments of our long-term sanitation goal: to universally improve lives.

 

Bibliography

 

Penner, Barbara. Bathroom, Reaktion Books, Limited, 2014. ProQuest Ebook Central, https://ebookcentral-proquest-com.libproxy.uoregon.edu/lib/uoregon/detail.action?docID=1707062.

 

Topics – Toilet Evolution and its Separation of Class/Race

Potential Topics

  • Evolution of public to private bathrooms. When and why did public bathrooms start to be designed more privately? To accommodate the wealthy/esteemed?
  • The innovation of stalls in public bathrooms to separate people. When was the advent of separating white people and POC in bathrooms? How did this begin?
  • The gray area of Western and Eastern/Oriental bathroom cultures. In what instances/trends did the other’s bathroom culture (and the learning of other sanitation/disease theories) begin to be introduced to areas unfamiliar to it? Was there backlash to that?
  • Separation of men and women in public bathrooms. Old civilizations used to not care about these social norms in public bathroom spaces, so when and why did this begin?
  • Inclusion/activism for gender-neutral bathrooms. When was the first call for gender-neutral bathrooms for non-binary/transgendered/etc, and what pushed that to occur?