This week was some of my favorite presentations of the trip so far. We first met with Connie. She discussed cycling infrastructure additions in Odense and the power of marketing campaigns. It was shocking to learn how quickly some of these projects were completed. It was also interesting to hear about how successful these projects already are. This displays effective planning and powerful marketing and communication to the public. We met with another presenter named Sjors later in the week. He talked about policy, implementation, and bicycle infrastructure. I appreciate that Sjors and Connie explained the importance of switching communication styles when presenting new ideas to different groups within any given community. Convincing community members to support new projects often depends on rephrasing ideas. This skill involves knowing one’s audience and the surrounding context. Even if a group doesn’t seem on board with a project at first, sometimes all it takes is using a different language. Changing the expression of an idea has the power to make it come across as more attractive and beneficial.
If I were presenting a new cycling program to rural community members I would start by ensuring them I have their best interest at heart. I would work to understand their wants, needs, and worries for their neighborhood. I would reassure them that I care about their hesitations about the implementation. I would communicate that the program will reduce factors negatively affecting their community. These discussion points may include car safety hazards, traffic, and climate change effects. I would also talk about how the program will positively impact their livelihood. It will promote general well-being by providing efficient and convenient transportation. It is also a healthy form of exercise that increases time spent outdoors. I would then explain how the new program can bring community members together. The implementation will provide the community with a social activity that all ages and abilities can partake in. It will also give children more independence and general trust between community members. Lastly, I would discuss that individual costs will be lower because people will have fewer car-related payments.
If community members worry that the implementation will yield poor results, I would communicate that things will then change to promote safer cycling. Everything is a learning opportunity to make safety-related changes for the community. If community members believe the program won’t benefit them, I would reassure them that it is being implemented for their assets. Assessing reactions and then rephrasing ideas can cause individuals to gain new perspectives. You can communicate how the project will benefit the public, even when the underlying goal is different (such as climate change).