E-commerce may not be the only influence of store closings in the US
There are various opinions about the role of e-commerce has had on the brick and mortar store and decline of in-store shoppers. Some articles argue e-commerce is the main contributor to store closings today. Further, as technology becomes more advanced and delivery services more efficient (including the adoption of AVs for delivery), the retail apocalypse is definitely approaching. However, other emerging articles are erring on the side that while the phrase ‘retail apocalypse’ makes for an eye-catching headliner, it might not be telling the whole story. If physical stores are actually dying, some argue, why are stores like Dollar General, Ulta Beauty, and Nordstrom Rack still announcing locations of additional stores?
Rather than placing all the blame on Amazon for this new phase of retail, an article published by Bloomberg states that the US was bound to see a shift towards smaller retail footprints because we overbuilt retail space in the 1980s and 90s. The author also assumes that even without the rapid integration of e-commerce, consumer behavior today-particularly of Millennials would still prefer “the experience factor” of shopping. Different from past generations, it is now more important than ever for stores to be “unusual and delightful.” They need to create true destinations for people to enjoy. Perhaps retail isn’t dead altogether, but boring retail is.
Another recent article published in The New Republic also argues e-commerce isn’t the only driving factor of a shifting retail market. The writer postulates that many stores closures and bankruptcies can actually be attributed to an even greater threat… debt, which explains why profitable stores such as Toys ‘R’ Us had to close their doors earlier this year. This article states that in reality, e-commerce might have only played a minimal role in the company’s demise, while the larger issue is that the company acquired an astounding $5 billion debt with interest payments of $400 million per year after it was bought by a private equity firm in 2006.
Whether you agree or disagree with the retail apocalypse and/or the driving factors of a shift in retail, Forbes writer Steve Dennis puts it best, “Who cares?” Yes, while the causes and trends do matter, they only matter to an extent. The impacts of shifts in retail are troubling for communities, regardless of the causes. The one thing that we should all focus on and know for a fact, is that retail is changing. Is your community ready? How do you see it adapting towards the future of retail space?
