Presenter: Christian Sardar – Business Administration
Faculty Mentor(s): Corbett Upton
Session: (In-Person) Oral Panel—The More You Know (in depth looks and prevention)
Sportswashing refers to a sovereign entity such as a nation buying a sports team in another country and using it to improve their image. In my research paper I posit that sportswashing, specifically that done by the countries of the Persian Gulf, is not only damaging from a foreign policy perspective but also from a sporting perspective. Most of the teams being bought as soccer teams from Western European nations and their governments seem ambivalent towards the situation. By looking at the exact level of investment by countries such as Qatar, Saudi Arabia, and the UAE I found a whole lot of money being poured into teams which yielded little to no money for the nations that bought them. It also took next to no research in order to discover the vast number of heinous human rights violations being committed in these wealthy countries, yet they are able through sportswashing to redirect public opinion off of themselves. Simultaneously, their name remains untouched or in many cases elevated. Manchester City is right now one of the best soccer teams ever seen and its name is nearly synonymous with the emirate of Abu Dhabi. Similarly the upcoming World Cup is taking place in Qatar in stadiums mostly built by migrant workers living in conditions akin to slavery. This issue is immensely pressing for our current sporting climate and world as this topic really speaks to how nations are trying to spread their soft power across the globe. This research assesses the damage done so far.