Presenter: Erica Waldron – Psychology, Sociology
Faculty Mentor(s): Dare Baldwin
Session: (In-Person) Poster Presentation
Social media inundates us with information about popularity; for example, social media posts are accompanied by a number of likes and comments. Dubey and colleagues (2020) recently demonstrated that such indicators of popularity influence people’s curiosity to learn more about specific topics. If so, this is one unexpected, beneficial side effect of social media popularity metrics. However, the way in which they manipulated popularity via Reddit-like “upvotes” may have introduced a confound into their findings. In particular, people were asked to report about an item’s popularity immediately before reporting on their curiosity regarding that item. The immediate juxtaposition of these two questions may have led participants to assume that popularity was relevant to curiosity, thereby creating what is called a demand characteristic that contaminated their findings. My thesis research attempts to replicate Dubey and colleagues’ research while avoiding this potential demand characteristic. People rated curiosity first and were asked about popularity only at the end of the survey. Analyses on preliminary findings modeled after Dubey et al. suggest that their findings are not replicating. That is, people are no more curious about items with a high number of upvotes than those with a low number of upvotes. To the extent that my full data set is consistent with this non-replication, these new findings bring into question whether popularity has any relationship to curiosity.