Creating Climate Change Debate Through Think Tank Politics

Presenter(s): Katlyn Har − Psychology, Political Science

Faculty Mentor(s): Mark Carey

Poster 156

Research Area: Humanities and Environmental Studies

Scientists across the globe reached a consensus that anthropogenic climate change poses a serious threat to the human race. With little scientific dispute on the climate science, governments should be able to implement actionable policy to mitigate the consequences of climate change and prevent further anthropogenic warming. However, today’s climate discussion involves a two-sided debate with the climate scientists on one side and the climate change skeptics on the other. These skeptics are not climate scientists but rather physicists or economist that attempt to discredit the existing climate science. Despite their seemingly misaligned credentials, they have gained an audience with powerful politicians and American constituency. Why has scientific research been thwarted at the expense of officials not in the field, especially in the political realm that is critical to policy change? This think tank works to politicize the issue, claiming the climate change has been propagated by leftists, in order to gain party support and thus creates a formidable obstacle to climate change policy. This paper will investigate how The Heartland Institute, a conservative think tank, contributes to climate change denialism by attacking renowned environmentalists, mystifying climatology, and glorifying the fossil fuel industry. The research will involve analyzing the Heartland Institute’s main website and the surrounding literature on think tanks and conservatism. The following will analyze the methods and tactics used in order to attack climate change. This paper outlines the misinformation disseminated by the Heartland Institute so that we can dismantle unfounded denialism and promote progressive legislation.

Influencers Participation in Sponsored Content Using #Ad and the Effects of its Use on Twitter Engagement

Presenter(s): Brittani Lancaster

Co Presenter(s): Britta Bauer, Ramsey Sullivan, Annika Minges

Faculty Mentor(s): Dave Markowitz

Poster 156

Session: Social Sciences & Humanities

What is the relationship between using #ad in social media posts and Twitter engagement? Consistent with prior work suggesting that consumers prefer to receive insight from unsponsored rather than sponsored advertisements, we predicted that in a comparison of Tweets, those including #ad would have fewer favorites than Tweets that do not contain #ad. We performed a case study of Kendall Jenner’s Twitter account (N = 3,200 Tweets) and used RStudio’s rtweet package to scrape the Twitter data from her feed. We ran a t-test, comparing the mean number of favorites per Tweet for those that had #ad and those that did not. The average number of favorites for Tweets with #ad was more than double the average number of favorites on her tweets without #ad (p = .0096). The results from this research were statistically meaningful but inconsistent with our prediction. We believe these results suggest that consumers respond well to posts that are clearly distinguished as sponsored advertisements because there is no deception occurring. We offer theoretical explanations for these data and future work should test this contention experimentally.