Industrialization vs. Environmental Protection: The Intersection of a Growing Asian Economy and a Melting Himalayan Cryosphere

Presenter(s): Payton Becker − Economics, Political Science

Faculty Mentor(s): Dave Sutherland

Poster 141

Research Area: Natural/Physical Science

As a region of the world with great potential for economic growth, Southern Asia faces unprecedented levels of air pollution and snow melt. Darkening the Himalayan snow’s surface and increasing its ability to absorb sunlight, the presence of natural and man-made air particulates on ice trigger glacial melting that requires human response. Emission-creating practices in the industrial and agricultural sectors – such as those that originate from factories, long-distance transportation, and biomass burning (“slash and burn” farming) – combine with natural phenomena such as wind storms to spread Black Carbon and other aerosols. These contributors to air pollution lower the single-scattering albedo of snow after landing on it, leading to potential catastrophes and the need for human-initiated mitigation. As this region of the cryosphere continues to warm, countries such as Nepal and India must face the question of whether to formulate policies that pursue economic development or responsible climate practices. Here we show the effects of air particulates on glacial albedo using data collected over multiple years as well as society’s response to the symptoms of Himalayan melting. Actors working to prevent and reduce the severity of the problem take the form of governmental institutions implement policies, spanning from within Himalayan countries to the international community. At risk of facing destruction from a melting cryosphere, human lives and sacred places within the Asian continent rest in the hands of those with the power to regulate industrialization and raise albedo to levels that better reflect the sun’s rays.

High Frequency Hashtag Usage Negatively Influences Musicians’ Twitter Engagement

Presenter(s): Franziska Roth

Co Presenter(s): Sterling Baraquio, Emily Gonzalez

Faculty Mentor(s): Dave Markowitz

Poster 141

 Session: Social Sciences & Humanities

In this research project, we evaluated the effect of hashtag frequency on musicians’ Twitter engagement. Our project specifically analyzed musicians with albums from the Billboard Top 200 list who actively posted on Twitter in 2017. In total, we scraped Twitter timelines from 93 musicians, including a sample of 53,299 Tweets using a software for statistical computing called R. The program allowed us to observe all 53,299 tweets at once, including metadata (username, engagements, date posted, etc.) Drawing on prior work that suggests that excessive hashtag use may be perceived as inauthentic (e.g., the concept of wear-out from marketing; Danaher, 1996), we found support for the idea that artists with more hashtags per post (as a proportion of their followers) had significantly fewer Twitter engagements. Therefore, the more hashtags an artist uses, the fewer engagements they will receive on their Tweets and this negative relationship was robust across musicians. Our findings emphasize the importance of using digital media traces to form perceptions about people and musicians online. We anticipate that this information can have reputational and financial impacts on artists as brands and change how social media strategy is pursued in the music settings.