Tag: Mark Levy

Presenter: Hei Ting Wong, Mathematics

Cantonese is a dialect of the Southeast region of China. Cantonese popular music (Canto-pop) is music with Cantonese lyrics, but most Canto-pop songs are produced in Hong Kong. Although Hong Kong is only a dot on the world map, Canto-pop can be found all over the world because of the migrated population and students who study overseas. With the development of the Internet, new media serves as an important channel in spreading recent as well as older Canto-pop songs all over the world. / G.E.M. Tang is the most successful new singer of Canto-pop in recent years. There are several reasons for her success, including promotion strategies which are different from those used by singers in previous generations. Her YouTube channel is her primary promotion medium. The content of her videos and the interactivity between her and her subscribers are attractive especially to the young generation – the main group of users of the Internet and the predominant audience for popular music. This project aims to investigate recent developments in Canto-pop. Canto-pop has been declining since the millennium due to the semi- withdrawal of the “four heavenly kings,” the four greatest male singers of the 1990’s, and problems of pirating. It is believed that the success of G.E.M. is based on a clearer understanding of the preferences of the current Canto-pop audience. This shows the industry a better way in promotion and music production, which hopefully to draw audience’s attention back to Canto-pop music.