Presenter(s): Mitra Lebuhn Lebuhn − International Studies
Faculty Mentor(s): Melissa Graboyes, Stephen Wooten
Oral Session 1C
Research Area: Humanitarian Communication, International Studies, Psychology, Social Science
Funding: Presidential Scholarship, Summit Scholarship, SIT study abroad scholarship
It is often assumed that powerful photographs and film footage have the ability to move viewers in the developed population to action. Frank Fournier, the photographer who captured the face of 13-year-old Omayra Sanchez in her last hours of life, said, “I believe the photo helped raise money from around the world in aid and helped highlight the irresponsibility and lack of courage of the country’s leaders (BBC, 2005).” His statement encompasses the common perspective that imagery can motivate action, but there is a lack in data regarding this transition from emotion to action. This study is concerned with the effectiveness of various digital storytelling appeals (shock effect, positive images, and post-humanitarian communication) in encouraging agency in refugee relief efforts. Refugees are perhaps more distant from the donor population than any other victimized group, and have struggled through periods of severe anti-refugee sentiments that have made the collection of aid and process of reintegration challenging. The extreme discourse between populations and the ever-growing number of displaced persons makes refugees the ideal population to study. This study asks what in a digital story, particularly the imagery, motivates developed populations to not only react emotionally towards refugee issues but also make contributive action for refugee relief efforts? Through literature and interviews regarding image-evoked empathy, identity, and group influenced responding, and the analysis of photographs and digital storytelling platforms that unpack various imagery appeals, it is evident that image use for humanitarian campaigns has evolved to it’s most effective form yet. This study explores how advancements in technology have brought forth digital storytelling, which combined with the implementation of the post- humanitarian communication appeal generates evocative and accessible campaigns that fit the framework necessary to motivate action for refugees relief more effectively and ethically than has been done in the past.