Presenter(s): Marie Van Rysselberghe
Faculty Mentor(s): Autum Shafer & Nicole Dahmen
Poster 108
Session: Social Sciences & Humanities
In the face of extreme pollution and congestion, micro-mobility transportation presents an alleviating solution for many megacities. However, as e-scooters, such as Lime and Bird, have rolled out in major cities across the globe, media coverage has centered around the accompanying safety epidemic related to user error and miscommunication. To understand how shared e-scooter companies can better design health and safety information, my research examines the presentation of terms and conditions statements that include safety instructions. By using a 2×2 factorial design experiment, my research examines participants interaction with the following stimuli conditions: (1) narrative example in standard (i.e., text-only) presentation, (2) narrative example in visual presentation, (3) non-narrative example in standard (i.e., text- only) presentation, and (4) non-narrative example in visual presentation. Participants are randomly assigned to one condition and exposed to the stimuli online via Qualtrics before answer a posttest questionnaire. Examining the effect of narrative and visual communication on health and safety attitudes and behavior, this research measures participants knowledge and understanding of the presented safety information, perceived fear of scooter use, perceived vulnerability, intentions to comply with safety instructions, and organizational trust. On these outcomes, hypotheses predict increased levels of knowledge, intentions to comply and organizational trust, as well as predict decreased perceptions of fear and vulnerability.