Presenter: Tiffany Wan Hoi Nga
Faculty Mentor: Kathryn Kuttis, David Remund
Presentation Type: Oral
Primary Research Area: Humanities
Major: Journalism: Public Relations
In the 21st century, public relations plays an important role in the business world. The majority of people who work in the public relations industry are female. This pattern leads to a significant question “Why are there many women working in the public relations industry in Hong Kong?” Is it only because women tend to have a better communication skill? Indeed, it is more than this reason. This research focused on women working in public relations industry in Hong Kong. In this study, I used qualitative and quantitative methods to examine and explain why there is a pattern of feminization in the public relations industry in Hong Kong. Results showed that Hong Kong’s unbalanced gender ratio issue can become an impact in the public relations industry. Moreover, education is another crucial factor that lead to many women working in the public relations industry. Besides the unbalanced gender ratio and education factors, the most significant finding in this study is that the majority of public relations leaders in Hong Kong are men not women.