Presenter(s): Corinne Togiai
Co Presenter(s): Donovan Neal
Faculty Mentor(s): Donovan Neal
Oral Session 2 O
Women Ball Too (WBT) is a social movement and business bringing awareness, advocating for recognition, and pushing towards equality for women excellence in sports. Thus, our central questions concern: how WBT can change the culture around women’s sports? What does changing the culture of women’s sports mean and look like? With that said, Women Ball Too’s mission is to change and cultivate a culture of excellence around women in sports that takes ownership and partnership. By recognizing and continually growing attention around women in sports through products, programs, and perspectives this will build a platform for an increase in women’s viewership, salaries and businesses.
In this project, we work through three main methodological approaches to enact the change we want to see: products, programs, and perspectives/community. Therefore, WBT current products sold include apparel from t-shirts, long sleeves, and hoodies. This is used to measure the level of engagement people are investing financially and socially via their purchase. For programs, we initiate teams to help host WBT events held before major women’s sporting events, collaborations with school departments and local businesses to host dances, sports camps, and other community activities to use as a platform to foster awareness about women in sports. Lastly, social media is one of our largest outlets to post current events regarding women in sports, to connect with major athletes and social influencers, and to encourage individuals to stand behind the WBT social movement and business to empower and respect women on and off the court.