Presenter(s): Jia Suwatanapornchai
Co Presenter(s): Hanna Drake
Poster 181
Session: Global Engagement ARC
Nintendo is a common household name, but many often don’t know how it came to be this way. This presentation explores and discusses strategies and means which Nintendo has utilized to expand their influence in today’s gaming industry. To be able to pull back the curtain on their business model and creative strategies will allow for a better understanding of how their consoles and games, such as Pokemon, became so
popular and very quickly found a worldwide reach. Almost any person who has previously played a Nintendo game can vouch for how addictive and fun they are. Pokemon alone, for example, has vastly expanded the Nintendo market share because of its successful and captivating game design. Nintendo is widely acknowledged as a market leader and many scholarly articles, public opinion pieces, and magazine and newspaper articles have commented on different aspects of Nintendo game design and strategies to increase market share. In this research project we hope to collect and collate the specific ways Nintendo has accomplished such great strides and make these strategies accessible to a general public.