Warsaw Sports Business Club

Scoring at Doha GOALS

By Sahar Petri

On July 25-27, four undergraduates and one MBA student from the Warsaw Sports Marketing Center had the opportunity to attend the 4th annual Doha GOALS (Gathering of All Leaders in Sports) Forum in Los Angeles, California. The conference represented 80 countries and featured 120 speakers from the sports and entertainment industry.

This year the forum was in partnership with the Special Olympics, which was also hosting the 2015 Global Summer Games while we were there. The first day we sat in on the GenUin: Social Olympics Social Impact Summit, and we heard inspiring speakers from ESPN, Microsoft, UNICEF and Portland Trail Blazer Damian Lillard. The main idea I took away from the series was said best by Special Olympics Chairman Tim Shriver, “Passion can override the impossible.”

After the speaker series was over, we were bused to the historic Los Angles Memorial Coliseum to watch the opening ceremonies of the games. First Lady Michelle Obama and Jimmy Kimmel were some of the highlighted presenters along with musical performances by Stevie Wonder and Avril Lavigne. The show was nothing less than the spectacle you would expect an Olympic opening ceremony to be, but my favorite part was a small detail that might have gone unnoticed to some. At the end, when the torch was making its final entrance into the coliseum, athletes passed it down from Iran to Israel and then Cuba to United States. It was a powerful statement that showed no matter what disagreements are happening between these governments, the power of sports was able to unite these athletes to rise above current or past politics.

The following day marked the official start of the GOALS forum where panels addressed such topics as the power of diversity, globalization of sports, tackling obesity, and athlete activism. In between the panels, moderators interviewed superstars like Michael Phelps and Abby Wambach, who spent time speaking about social issues close to them. One of my personal favorite moments was Wambach bluntly calling out FIFA on women making 1/17 of men’s pay and challenging Americans to invest in women’s sports because it’s a smart thing to do.

The reason why this conference was so important is because a large part of success in the sprots industry is understanding the social issues that are driving major decisions—whether its on a business or player level. Unfortunately, in our society we spend so much time focusing on the flashy negative headlines, we forget to give power to the positive abilities sports has to change our world.

Another highlight was getting to know the students from other sports business programs around the country. It was amazing meeting like-minded students who are just as passionate about making a change through something we all love. I can’t wait to follow how we all make our marks in the industry the next few years.

Overall, a big thank you to Doha GOALS for going above and beyond in providing a once-in-a-lifetime experience. I was so proud to spend the week representing a well-respected program like the Warsaw Sports Marketing Center. There’s really nothing like being in a different state and having strangers from around the world throwing up O’s.

Sahar Petri is a junior Business Honors student from Portland studying business administration and public relations.

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

The Inaugural Warsaw Workshop

I was excited to be part of the first Warsaw Workshop. It was fun to participate in an event that my fellow Warsaw MBA classmates helped put together and run. I was impressed with their professionalism and how smoothly everything ran. The theme “technology in sport” was very useful and informative, especially since I am still in the beginning stages of leveraging my own social media outlets for career purposes. The workshop covered using technology and social media for bigger brands, as well as ways to leverage your own personal media image to propel and sell yourself.

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The Warsaw Workshop’s Organizing Committee

They mentioned selling yourself and YOUR brand. We should all be thinking about what we stand for, who we are, and  making sure we are being compassionate and genuine. It is also vital that our personal “brand” is equal and consistent on all mediums. I thought this was very useful information to take forward in my personal career.

The workshop started with an introduction to the panel of five: Rich Campbell (Professor of Marketing, Sonoma State), Nicole Kankam (Managing Director for Marketing, United States Tennis Association), Melissa Marchionna (Senior Manager of Digital Programming, New York Jets), Dave Rosen (Senior Director of Marketing, Bleacher Report), and Russell Scibetti (Vice President, KORE Software).

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There were around 80 participants (students) in the crowd, which made for a more intimate setting—which I really enjoyed. It gave the workshop a more personal experience throughout the entire workshop. The students were mostly undergraduates, but there were a few graduate students sprinkled around as well. I was very impressed with the range of panelists and the positions they held in their current careers. Each panelist had at least one “golden nugget” I was able to take away from the experience as a point to remember in my journey going forward. I think this was one of the most valuable parts of the workshop for me. It’s always reassuring to hear from industry leaders that they were once in my shoes and with a little perseverance and hard work you can (and will) make it in the industry.

The most useful golden nugget I took away from this workshop was that LITTLE things go a long way and have the potential to turn into big things. This ranges from what you do at home to what you do in the work place. Are you paying attention to the little details? Are you doing the little things that other’s in the position wont do? One story was told about a fan having their beer spilt by another person sitting next to her. This fan had posted something on social media about it, and this sports team saw the post and came and brought her a new beer. This gesture isn’t huge in the grand scheme of things, but made a huge difference to that ONE fan and she bragged about her experience on social media which helped give this team a better brand image with their customers.

My favorite part of the workshop, besides the awesome free lunch, was the interaction at the end. After the Q & A period and lunch, the remaining students (some had to leave for class) were divided into four different groups. Each group was able to brainstorm and solve a real issue one of the panelists was currently facing. I was fortunate enough to be in David Rosen’s group from Bleacher Report. We had a group of around 10-15 students and our goal was to figure out how to market to college-aged students.

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Our goal was to find a marketing campaign that would help spread Bleacher Report’s name and image. Bleacher Report found that as people go through different stages of their lives they have different amounts of time to dedicate to looking through sports articles. As someone goes from college student to full-time career to potential wife and kids their time to research sports articles gets smaller and smaller. They want Bleacher Report to be their main source of information when they only have a chance to browse for 5 minutes as a dad, instead of 45 minutes as a student.

It was refreshing to have a “real life” problem to help solve. There are so many times during our MBA classes we are required to go over case studies and hypothetically problem solve for issues that have already been solved. Case studies definitely provide their own unique learning experiences, but there is a different feel when you have a chance to be part of a solution to a problem that hasn’t yet been solved.

After each group spent 30 minutes brainstorming we decided on our best idea and presented it to the rest of the group. I was “chosen” to present for my group, which was a great experience for me. I have presented a number of times in class, but usually these are cases we have spent time prepping for outside of class with the ability to refine our presentations. This was a much different experience to only have 45 minutes to brainstorm and put together a “presentation”. I enjoyed the challenge of learning and adapting as I went through the presentation. I thought this was the best learning experience I got from the conference.

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Me with my teams’ notes

Our final recommendation was for Bleacher Report to have a weekend “event” to promote their brand. We wanted to tailor it similar to ESPN’s Game Day. Each campus has a unique focal point where the majority of students “hang out”; we decided that the new recreation center would be Oregon’s focal point. As we brainstormed it became very apparent that college students LOVE free stuff, especially shirts. It’s a little crazy what someone will do for a free shirt on a college campus. So we obviously recommended giving away free shirts, as well as promoting different competitions and events to kids focused on what the recreation center has to offer. We thought of doing a three-point contest, and a contest of who could climb the rock wall the fastest, among other competitions. We would use social media to promote these competitions, possibly featuring the winner on the Bleacher Report website, since everyone wants their 15 minutes of fame.

In the end my group didn’t end up winning the “competition”, but hearing what each panelists had to say about all of four groups was refreshing and a win in my eyes. They all seemed impressed with the different ideas each group came up with and all of them said that they hadn’t thought of many of these ideas. They each said they would take at least one idea back to their respective work places and pitch it to their superior.

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Each team got up and presented their idea to the group

Overall I thought the experience was very useful and fun to be a part of. I am definitely excited to attend the future Warsaw Workshops. The problem solving experience made the Workshop more than just a “talking head” telling us about their experiences, but more about interacting first-hand with sports business professionals and learning new skills from them. I took away a lot from this experience and was proud of my classmates for putting together, and running, such a smooth and fun event.

Written by wscott2@uoregon.edu

Current Warsaw Sports Marketing MBA Candidate class of 2016. I am very passionate about sports. I grew up playing against my four older brothers, which helped me become a decent athlete as well as toughened me up in order to be confident in my ability put up a fight and battle in almost any situation I am put in.

MBAs and the First WSBC Action Sports Summit

The First Annual Warsaw Sports Business Club Action Sports Summit took place on Friday, March 6, 2015 up at Mt. Hood Meadows. The undergraduate club assisted by faculty member Whitney Wagoner decided that the idea of sports marketing is expanding far beyond the traditional team and ball sports, which has been the main focus. The club organized an event-filled day which included a keynote speaker, Adam Cozens of The Enthusiast Network to discuss the state of the space, a panel discussion, and an interactive team challenge where groups of students paired with a panel member to tackle a real problem he/she is facing. Finally, the day ended with play time. What is having an action sports summit without participating in some action sports? Students could choose from getting a lift ticket, snowshoeing or yoga. Overall, this inaugural event was very successful and I hope it continues for many years to come.

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The bus left at 5 AM and was primarily filled with undergraduate students, but 5 brave MBA students ventured forth to participate in the first Action Sports Summit. Four were from the Warsaw Sports Marketing Center and there was one lone Entrepreneurship student. But that is okay, since this is right up my alley with my passion for the outdoor industry. Whitney and the WSBC did a great job organizing this event with the panelist representing DaKine, Mahfia.tv, Evo and Mt. Hood Meadows. All brought a different perspective and presented new sets of challenges facing this industry. I found the speaker from Mahfia, Kim Woozy, particularly engaging. She is not only a woman entrepreneur (male dominated field) but also does women action sports (which is often overshadowed by the men). Its hashtag and overarching theme is “killinitsoftly,” which as Kim put it “embodies the female persona. It is usually the woman who stands the side but gets stuff done and makes it happen and pushes the norm without standing up to take the attention.”

My biggest take aways from this experience are 1) this industry is quite sexy and cool, but you still have to work your butt off to prove yourself in whatever role you choose to do; 2) passion and expertise are key. If you lack passion you won’t get very far. If you lack expertise, be willing to learn and take the initiative to get that expertise. Be knowledgeable enough to have an intelligent conversation with someone smarter than you! 3) Embrace who you are and always be authentic. Authenticity is key to any successful brand and that includes the individual. While the snow was a little depressing (everyone do your snow dance now!) the environment and discussions were absolutely amazing and I am glad I survived the hairpin turns on the back roads avoiding the accident on 36 to make it up there.

Written by Jenny Palm

Jenny a current Oregon MBA and Graduate Teaching Fellow in the Lundquist Center for Entrepreneurship. When she is not busy exploring how she can change the world, you can find her outside doing almost anything...especially finding that secret stash of powder on her skis! She has hopes to either help develop an awesome outdoor-oriented start-up or flex her organizational prowess in ski resort event operations.

N7 Youth Movement Expands

“In every deliberation we must consider the impact of our decisions on the seventh generation.”

The statement above stems from Native American wisdom and is the inspiration behind the Nike N7 collection.

For those that have not heard about the Nike N7-partnered event run through the Warsaw Sports Business Club at the University of Oregon’s Lundquist College of Business, read up.

Very exciting things are happening with a vision started only three years ago by Jesse Schwarz, former Duck and Warsaw Sports Business Club executive. The UO-Nike N7 Youth Movement is heading into its fourth year—with a larger staff whose hours of hard work will cumulate in a field day event held for Native American and at-risk youth to promote a healthy lifestyle and a sense of community through sport and rich Native culture.

This past term has been a blast for the Youth Movement staff because the event has started gaining some real traction within the Oregon community. Throughout the first three years of the event, the essence and direction was still taking form. But this year, the vision is clear and by leveraging countless social media platforms, the movement is spreading like never before.

The University of Oklahoma and Oklahoma State University have committed to the Youth Movement vision and will be pioneering their own events for years to come. The University of Oklahoma is going into their second year of hosting a field day and Oklahoma State University will be hosting their event for the first time.

The UO staff recently held our official visit at the Nike World Headquarters in Beaverton, Oregon. During our time there, we were fortunate enough to present to Sam McCracken, the visionary and chairman behind Nike N7, about the future of the event. Later, we toured the Nike campus with Schwarz, who is now a digital producer at Nike, and ended the day by picking up some N7 gear from the employee store.

This year’s field day will take place on April 17 at the Moshofsky Center on the University of Oregon campus in Eugene. This venue will give participants the opportunity to spend time on a real college campus, which can make a lasting impact going forward.

There will be countless hours of new projects worked on in the next couple months leading up to the event. The staff is excited. The schools and organizations involved are excited. And Native Americans everywhere can be excited because this is truly a movement to be proud of.

“When one generation realizes its potential, future generations are much stronger for it”

—Mitch Feingold ’17

mitch-feingoldMitch Feingold is a business administration major who is minoring in Spanish. He is also a member of the Warsaw Sports Business Club.

 

 

 

 

 

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

Warsaw Sports Business Club at Kenton Community Garden

Sports for Social Change Seminar

The Warsaw Sports Marketing Center is about more than just developing the best possible sports marketing graduates in the industry and providing countless opportunities for undergraduate students. After a series of students came knocking on Whitney Wagoner’s door asking about how they could work in sports, but make an impact on society, Whitney, along with undergrad WSBC members, Jesse Schwarz and Katie Bartholomew, created the Sports for Social Change Seminar to address the question. At 6:45 a.m. on a brisk Friday morning, students boarded a bus at the University of Oregon before sunrise and headed to the White Stag Building in downtown Portland to hear the perspectives of sports industry leaders.

Traci Rose, VP of Communications and Community Relations for the Portland Trail Blazers, got the seminar underway with a keynote address highlighting the Blazers’ approach to social change. Traci focused on the Blazers evolution following the “Jail Blazers” era and the realization that the community was an intrinsic part of the franchise’s success. That led to the creation of the Make It Better Foundation, which is the Blazers’ vehicle for community outreach. It leverages employees, players, and partners to build a healthy community around the team.

Traci was joined by Athlete Representative, Cameron Foster of FosterEasley Sports Management; Global Corporate Relations Manager, Scott Welch of Columbia Sportswear; and Director of Community Relations, Christa Thoeresz of the Portland Timbers, with the University of Oregon’s O Heroes Director, Judy Sheldon moderating the panel discussion.

Traci noted that sports bring emotion that can be used to influence and become, as Christa stated, a “tool for change.” With that in mind, the panelists discussed the keys to successful social change efforts. Chief among the key takeaways was authenticity. Traci shared a phenomenal story about LaMarcus Aldridge’s efforts to combat hunger, having gone through it himself, and the need for that credibility in social outreach programs. Christa immediately emphasized the importance of authenticity and throughout the discussion the others chimed in as well. For Cameron, authenticity often means not calling the press for philanthropic events, because the being real outweighs the headlines. Giving back as a license to do business also emerged as a major theme with Scott positing: “If we don’t listen to what [the people] care about, then we don’t deserve to sell [to them].” The last key point was about the integration of philanthropy and strategy. Not only can philanthropic efforts help the community, but if done properly, they can grow the brand, which will allow for a greater impact on social change in the future.

After the panel, the audience was asked to use the represented organization’s abilities to provide aid to the victims of hurricane Sandy. Each table submitted a one-page proposal after 15 minutes and four finalists were chosen to pitch their ideas. The winning group suggested leveraging the power of the Trail Blazers and Cameron Foster’s athletes to sell rubber wristbands and donate the proceeds to the disaster relief effort.

Following the seminar, we matched the talk with action, jumping back on the bus to participate in an effort led by the Portland Timbers’ Stand Together program at Kenton Community Garden in Northeast Portland. Amidst laughter and an array of bad puns, we joined panelist Christa Thoeresz, Timber Joey, Andrew Jean-Baptiste, and Brent Richards, soiling our business shoes for a good cause. Kenton Community Garden allows locals to rent garden space for small food crops. The garden needed some TLC, so the WSBC dug in, removing weeds to open up plots for strawberries, corn, melons, and other produce.

Of course this is not the only philanthropic effort Warsaw makes; we also have three tournaments that donate their proceeds to charity, the University of Oregon World Cup (soccer), Kids Sports Invitational (basketball), and B&C Classic (golf). We know sports have been a catalyst for innovation and enterprise, but their power to change society is now being recognized and we are helping to nurse that spark into worldwide social change. At Warsaw, we lead with ideas and follow up with action, so keep your ear to the ground, because you never know what we will come up with next; if the bus ride back to Eugene was any indication, it may be the integration of sports and social psychology.

–Don Cheney, ’13

 

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

WSBC Hosts Seminar on Sports for Social Change

Last Friday, November 16, the Warsaw Sports Business Club (WSBC) held a seminar on Sports for Social Change at the UO White Stag building in Portland. The heterogeneous group of 85 was comprised of area professionals, Warsaw Center alumni, current Warsaw MBA’s, and undergraduates in the WSBC. The seminar’s panel was moderated by Warsaw alum, and O Heroes Director, Judy Sheldon, and featured the following guests:

  • Cameron Foster, of FosterEasley Sports Management, is an athlete representative who works closely with each of his clients to develop 501(c)(3) charities for them, and offers to donate a significant portion of his signing commission to their causes.
  • Traci Rose, offered an inspiring story of how she worked her way up through the ranks of the Portland Trail Blazers organization from an entry level position in Public Relations, all the way to VP of Communications & Community Relations.
  • Christa Thoeresz who brought outstanding experience and insight into her role as the Director of Community Relations for the Portland Timbers, explained the importance of recognizing that for professional sports teams, the athletes are the product, and it is essential that they understand the role they can play for the brand as a whole.
  • Scott Welch is the Global Corporate Relations Manager at Columbia Sportswear, and spoke to the group about how difficult it can be to gain traction for social initiatives within a larger organization, and offered innovative ideas on how to reach goals and prove the ROI for social investments.

One of the highlights of the event was the group breakout and case analysis. During this time, students and alumni broke into groups for 15 minutes to brainstorm and develop a solution that would allow the panel members’ organizations to provide instant, actionable, and authentic impact for victims of Hurricane Sandy. Four finalist groups were given the opportunity to present to the panel, and then received feedback from an insider’s perspective on specific execution challenges that would not be apparent to industry outsiders.

After the more academic side of things, students had the opportunity to volunteers with Timber Joey, and some of the Portland Timbers players, at a community garden with which the team has long been affiliated. Throughout the day, seminar attendees were led through the process of developing their own community outreach ideas, obtaining feedback, and ultimately participating and seeing how groups within the industry actually participate in the community. This finally activity at he garden really helped to close the loop for students, and also happened to come with the perk of meeting a few professional athletes along the way.

Written by Andrew White

Andrew is an MBA Candidate in the Center for Sustainable Business Practices. A native of Massachusetts, he came to UO to refine his business skills and build his expertise in the sustainability arena. His primary interest is in helping organizations implement environmentally and socially sustainable strategies for long-term success, and he is a regular participant on many of the MBA intramural sports teams.

Warsaw Center & Nike N7 team up for NAYA Field Day

Naya’s mission is to enhance the diverse strengths of our youth and families in partnership with the community through cultural identity and education. WARSAW worked with nearly one hundred high school students during the Nike N7 field day.

Throughout the day, students were able to participate in a number of American sports ranging from football and basketball to lacrosse and golf. There were also a few Native American games the students were able to play, such as: shinny and hot rocks. Anthony Newman, a Duck Alum and past NFL player was able to spend all day with the kids inspiring them to work harder and understand the importance of a team.

At the end of the day two students (one female and one male) were chosen for the spirit award. Attributes had to consist of, cheering on their teammates, never giving up and taking on a leadership role when needed. The students were not aware of this award and yet, a handful were strong contenders when it came time to choose.

When the day was completed and the students had gone home, teachers at NAYA made sure Nike N7 and the WARSAW Sports Business students knew the impact they just had. The teachers expressed how a handful of students who participated in the field day had never participated in physical activity before. They assured us we were not only inspirational to the students but eye opening as well. WARSAW along with Nike N7, was able to create a day were students wanted to come to school and work together with their classmates. All in all, it was an inspiring experience that the WARSAW Sports Marketing students will never be able to forget.

–Katie Bartholomew, ’13
Journalism Major

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

“There Is No Finish Line” — a Visit to Nike Headquarters

As the bus pulls onto One Bowerman Drive, your eyes scatter as you look at the architecture inside the vast campus nestled in the quaint greenery that is Beaverton, Oregon. The campus is home to the brand that has transformed a worldwide perception of sports culture with controversy, athletes and hard-nosed, in-your-face marketing. As I wait with the other students from the Warsaw Sports Business Club for our panel presentation and tour, I have this sensation that ignites my senses rapidly wondering what’s going on around me. The students and I are standing inside the nucleus of the sports footwear that is Nike, Inc.

This 193-acre campus is home to athletic research and shoe development; it also acts a playground for its employees. A shivering Jordan Mara came up to the group of students and greeted us (it was around 45 degrees that morning). Jordan is a former college student from the University of Arizona who is a part of Collegiate Recruiting for Nike.

Jordan ushers us into the iconic Pre hall.

When you enter the glass doors, you are greeted at the end of the hallway by a bronzed statue of University of Oregon’s own Steve Prefontaine, Nike’s first endorser who took the country by storm with his hunger to win at all costs on the track. We entered the theatre room inside Pre Hall while Ernest Adams, Nike’s Global Acquisition Talent Manager–whose face is eerily reminiscent of Darius Rucker–saluted us. Ernest began with his story and how he ended up with the swoosh. Right off the bat, I realized that Nike just doesn’t hire ANYONE, and Ernest’s track record proved it. Ernest stressed Nike’s mission to hire those who embody a drive that sets them apart from other candidates. They look for individuals who are willing to improve upon their best. Basically, it comes down to the belief that “There Is No Finish Line.”

Ernest went on with his presentation with a brief history of Nike and its beginnings that started at Oregon with a student, Phil Knight, and his coach, Bill Bowerman. We watched early TV ads, including the iconic commercial that used the Beatles’ “Revolution” song. When Ernest was done, Michael Hansen, who’s in charge of Global Sports Marketing, presented us with slides about Nike’s mission and how they target local and global markets. He presented us with Nike’s eleven maxims, which were created by current CEO Mark Parker. The maxims are the brand’s core values for employees to live by. They are a guideline and template to how the company became what it is today.

The Maxims read as follows:

  1. It is our nature to innovate.
  2. Nike is a company.
  3. Nike is a brand.
  4. Simplify and go.
  5. The consumer decides.
  6. Be a sponge.
  7. Evolve immediately.
  8. Do the right thing.
  9. Master the fundamentals.
  10. We are on the offense. Always.
  11. Remember the man.

Before Michael was done, he stressed the same focus that Ernest explained when talking about Nike’s mission: “To bring inspiration and innovation to every athlete in the world.”

Right after Michael’s slideshow, we were treated to a small breakfast in the Joan Benoit building. When we finished, we were greeted by the Oregon alums in the auditorium. Each of the four alums–including recent graduates Darron Strong and Rob Griesinger–gave us the lowdown about how they started and what they did to get into Nike. They each stated that Nike is the place to work, and that they wouldn’t want to be any other place. But what is necessary to get to where they are, is that you need experience and establish yourself as a product that a company needs; everything–including your work ethic and attitude–has to be honed to perfection.

As soon as the panel discussion was finished, we split into groups with guides who would walk us around the campus explaining each building and its meaning. Alyssa, also an Oregon alum, led us in through the majority of the buildings. Each building was named after a Nike athlete who cemented a bond with the company. The athletes were staple endorsers from the time they became professionals in their respective sport.

There’s a building named after San Diego Chargers legend, Dan Fouts; a building named after home run king, Ken Griffey Jr.; and the building named after the best basketball player ever, Michael Jordan. Every building housed a mini museum explaining the significance each athlete contributed to their sport and the brand. It’s amazing how Nike paid tribute to these people who they consider as “family.” Not many companies honor those who helped them reach new levels of exposure and success like Nike has.

As we saw the remainder of the campus which included Lake Nike, a manmade lake in the middle of the campus, the Lance Armstrong fitness center and the Mia Hamm building that’s home to the Nike Sports Research Lab, Nike gave us one last gift: a pass to the Nike Employee Store.

The store is like any other Nike store, but with an applied discount of 50% to everything inside the store. When each student was done doing damage, the bus was carrying more than 8,000 dollars worth of gear and goods. In all, this trip was such a great way to start a new year for the students. I’m really thankful Warsaw and Nike were able to give us this opportunity. The trip certainly pushed us to try even harder to reach our goals.

By: Christian Prieto, student in the University of Oregon’s School of Journalism and Communication

Run under the auspices of the Warsaw Sports Marketing Center at the UO | Lundquist College of Business, the Warsaw Sports Business Club welcomes all UO students, regardless of class standing or major.

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

A Trip to Nike World Headquarters

When the announcement was made at the Warsaw Sports Business Club’s biweekly meeting that there was an opportunity to visit Nike World Headquarters I just about fell right out of my seat. Being a native Oregonian, I had been on the Nike campus many times but never had I been while in college. This time I’d be touring the campus and networking with the pros from the perspective of future applicant instead of a Nike-obsessed high school business club student.

Members left UO at 6:30am, sharp. Everyone was dressed in his or her most impressive and able-looking attire; business casual was the name of our game on this trip. Now, anyone who has ever been to the Nike campus would know that people who weren’t dressed in Nike shoes, Nike jackets and a pair of dark wash jeans would stick out like a sore thumb but as Professor Wagoner put it, “we hadn’t earned the right to wear the swoosh.”

We arrived at the campus right on time but our car (I didn’t ride the bus) got lost on the campus trying to find the right place to park. This seems like a small feat until you realize that the Nike campus is most likely seven to eight times the size of your high school and there are umpteen amounts of parking lots that look eerily similar. In true “rookie” form our car parked on the wrong side of campus and we had to run through parking lots and buildings in search of the Prefontaine Building where everyone else was already waiting. I can report that although not on time (mistake number one) we did find the building and the group. My advice? Ride the bus, or if you don’t ride the bus, follow the bus in your car like a hawk.

With that behind us we keyed in on the presentation. The room was just as I would expect it: amazingly cool. There were comfortable black leather seats for us to sit in, a mini stage with a screen to undoubtedly watch a plethora of Nike videos and a killer sound system. I tried to contain how impressed and excited I was to be there but I can tell you this room lived up to every “Nike” expectation I had.

Ernest Adams, the global talent acquisition manager, was our main presenter for the morning. A few other speakers and a panel of UO grads now working at Nike accompanied him. Ernest described the company’s Marketing Mix, their eleven Maxims (who they are), their brand truths, the Nike portfolio and their brand affiliates. Learning all of these things–at least for a girl who has always been extraordinarily fascinated with Nike as a global athletic company–was truly thrilling. It was almost as if all of my questions on the inside workings of Nike were being taught in a lecture that I wished I could have attended every day. Beyond learning about their business we were given “insider” advice on getting a job with them:

  • 50% of Nike interns are offered a job at the company
  • Have something to say, a point of view, and a perspective when you are speaking to an interviewer or an employee of Nike
  • Have your elevator pitch ready at any given moment
  • “Don’t leave it in the hands of the judges” Be prepared. Be knowledgeable. Be proactive.
  • Do not walk into an interview raving about your love of Nike. Obviously, if you are interviewing with them you love Nike. What specifically do you want and why are you the best person for that position? Sell your personal brand.
  • Understand what moves you, your passions, and your values
  • Do not wear business clothes to an interview. You are interviewing with Nike so understand the culture of their business. Wear your Nikes proudly!
  • Put your interests at the top of your resume; let them know who you are outside of the working environment
  • Personalize your resume. Come prepared with the standard resume that the career center or your business class made you make but also have a resume that speaks to who you are. There is nothing more off-putting than a boring resume.
  • Demonstrate patterns of success within your resume
  • Lastly, make eye contact and adjust quickly if you should ever find yourself interviewing with them

Take note of every one of these key points if you are looking to get an internship or a job with Nike. Knowing these things will place you ahead of much of your uninformed competition.

After the information session the group broke into smaller groups to take a tour of their campus. As we expected, the campus was incredible and all encompassing. Aside from offices and conference rooms there is a spectacular a gym, a hair salon, a nail salon, multiple restaurants, and a daycare. With all of these amenities why would you even need to leave campus but to sleep in your own bed? Exactly.

After the tours the different tour groups went to various restaurants on campus. Needless to say, there were no complaints regarding the food or the atmosphere. Finally, and probably one of the most looked forward to parts of the trip, was visiting the employee store. I think it is obvious that taking a group of sports business students to the Nike Employee Store is like putting a kid in candy store and thus, the bus on the ride home was significantly more tightly packed than it was on the ride up.

By: Kayla Glanville, Junior, Sports Public Relations student in the University of Oregon’s School of Journalism and Communication

Run under the auspices of the Warsaw Sports Marketing Center at the UO | Lundquist College of Business, the Warsaw Sports Business Club welcomes all UO students, regardless of class standing or major.

Written by UO Business

The UO Lundquist College of Business empowers an engaged community of students, faculty, staff, and stakeholders who create, apply, and disseminate knowledge that contributes significantly to their professions, communities, and society. The college delivers a dynamic learning environment where world-class professors engage and get to know students, where students work on real projects for real companies, and where alumni go on to high-powered jobs worldwide.

My ESPN GameDay Volunteer Experience

For myself and other members of the Warsaw Sports Business Club, the announcement that College GameDay was coming to Autzen meant that we would have the unique opportunity to work behind the scenes of College GameDay. It was an opportunity to experience firsthand what it takes to put on an event of such scale and magnitude, to pick the brains of industry insiders, to network, and make impressions.

We worked for Octa8on – a global sports and entertainment marketing firm that handles the sponsorship activation for Home Depot, the title sponsor of College GameDay.  On Friday morning, the first day of volunteering, I arrived at the Casanova Center parking lot to the site of a half built stage and a giant orange bus. Friday was all prep work; we put together Goodie Bags for the Home Depot VIP’s, hung Home Depot signage, and prepared the promotional materials for distribution to fans during the broadcast on Saturday (Home Depot gift cards, rally towels, and hard hats).

Saturday was like nothing I had ever been involved in before; to arrive on site at 3:30am to a crowd of Oregon students and fans shouting “Go Ducks!” and that excitement and enthusiasm being carried out throughout the day was surreal.  I have watched College GameDay numerous times and expected the madness, but nothing could compare to being on site with the backstage all-access pass of a volunteer.  It would have been easy to get carried away in the fanfare, but VIP’s needed to be tended to, signs needed to be painted, and Home Depot branded hard hats needed to be distributed.

To some, these tasks of a volunteer may not seem glamorous, but it is what occurs during them that makes the volunteer opportunity a tremendous experience for anyone looking to get into the sports and entertainment industries.  I had the chance to meet individuals I normally watch on television and had never dreamed of meeting, stand behind the College GameDay desk, and work side by side with a world-class event team.  To watch them work and see the interactions between the Octa8on and ESPN crews was inspiring.  It reaffirmed my desire to work in the sports industry.

Classroom instruction and theory is critical, and the experiential learning opportunities provided to us by the Warsaw Sports Marketing Center allowed us to apply our classroom learning to a national corporation’s marketing strategy.  It may look great to have earned an A in your Sports Marketing course, but to be able to say in an interview that you worked for GameDay and have the experience of sponsorship activation and event management will help put us heads above other applicants.

-Logan Smith

Warsaw Sports Business Club Member

Written by grimstad@uoregon.edu

Senior Honors Business Student