Student Internship Spotlight: Shannon Emmerson

Name: Shannon Emerson
Year: Senior
Major: Accounting
Internship: Asset Management Intern, ESPN in New York City
Internship Dates: Summer 2015

Shannon Emmerson is originally from San Diego, California, and is a current senior in the Lundquist College of Business. She has been involved in many different activities during her time at UO, and during the summer of 2015, she took the initiative to purse an internship for ESPN in New York City. She generously shared with me some details of her experience during this internship and answered questions that may intrigue current students pursuing an internship.

What steps did you take to get your internship for ESPN?

I started by making a list of every person I know and their relationships to employees at ESPN. The first person I reached out to was an older student who had interned for ESPN in the past. He quickly became one of my mentors and I will always be grateful for his advice and encouragement.

After talking to him, I began to reach out to University of Oregon alumni who worked at ESPN and asked for an informational interview. I was amazed at how kind and supportive our alumni are. I was so humbled by their willingness to take time out of their day to help me succeed.

Did you utilize any of the resources offered by Lundquist College of Business Career Services to get your internship?

Absolutely! Career Services not only helped me refine my resume and cover letter but they provided me with the confidence I needed to pursue a position with ESPN. I would highly recommend making an appointment with an advisor before you begin applying to any position. They have reviewed thousands of resumes from every field of business and know from experience what it takes to succeed.

What exactly did you do at your internship?

I was an intern for the Asset Management department within television and digital media. This department is responsible for overseeing, pricing and placing all commercial inventory across every ESPN network as well as ABC Sports. Over a 10-week period I was exposed to the advertising strategies within Monday Night Football, National Basketball Association, College Football Playoff, the ESPYS, Major League Baseball and many more.

Within the television division, I was tasked with several jobs including creating the commercial schedule for the ESPYS, managing the commercial inventory and sponsorship for the Special Olympics World Games, and ensuring the effective placement of millions of dollars of inventory into the correct television programming.

On the other hand, working with the digital department allowed me to gain exposure to advertisement strategies within WatchESPN, ESPN.com and other digital platforms.

What skills did you use from being an accounting major to successfully complete the internship?

In week two of my internship I was tasked to examine millions of dollars of data relating to digital advertising spending and performance. In order to succeed on this project, it was imperative that I understood how each decision and dollar spent affected Finance, Research, Sales Strategy, Business Operations and Marketing. After weeks of pouring over the details, I presented an analysis that was so well received it was escalated to the Vice President and Sr. Directors of our department.

I am certain that without my accounting degree I would not have possessed the necessary knowledge or organizational skills to succeed on this assignment.

How do you hope to use your accounting major in the future?

I decided to pursue an accounting degree because I wanted to be able to understand the impact my decisions have on the business’s bottom line. Accounting has provided me with a strong business acumen that will allow me to make informed business decisions at every stage of my career.

What suggestions do you have for students who are looking for or who are about to start an internship?

Don’t be afraid to reach out to others in your field of interest! You would be surprised how many people want to help you succeed. I live by the saying “never hope for it more than you work for it.” You cannot wait for an opportunity to come to you! I promise, you will be amazed at the results when you begin to put yourself out there.


This Student Spotlight blog post was conducted as a Q&A written interview with Shannon Emerson.

Written by Claire Guy

Claire Guy is from Ashland, Oregon. She is a junior at the Lundquist College of Business and is concentrating in marketing. She plans to purse a career working in the beauty industry.