By Emma Childs
Pac-12 Network football analyst, author and filmmaker Yogi Roth met with the UO AWSM chapter last Friday. Roth brought his knowledge as a former wide receiver for the University of of Pittsburgh, a former assistant quarterback coach for the University of Southern California and now a broadcaster.
1- “You write like you read, you talk like you write. …Read!” Yogi Roth emphasized the importance of reading novels and consuming news articles every day. He threw some books into the students sitting in the classroom and said, “I always like to give gifts. These gifts are important.” He pointed out that people who read often always are one step above those who don’t in the broadcast industry, he said it is what can make you stand out.
2- He encouraged attendees to try new things. He is all about “reigniting your creative spark.” For Roth, sometimes it’s taking off to a foreign country and spending a week taking photos, or trying to write a novel. His ability to work hard and understand others has come from broadening his skill sets and helped him become successful.
3- How and why? And then listen. It’s always about the people, the people you are interviewing and telling the story about. Your ability to listen as a journalist is a key skill in connecting with people. You want to work on building elements that enable you to connect with people.
4- Form versus essence. He says to follow your curiosity because … “there is no cookie cutter way to do it.” Roth said that everyone has their own path or way of getting where they want to go in their careers and there is not one mold or form in this industry.
5- “Your only job is to seek.” Roth believes that his only job is to create value, value of the game of football for the families, the audiences, the random spectators. He encouraged attendees to seek value out of everything they do.