We gauge our lives by the concept of time.
Time determines the length of our days.
But is their a way to outlast our time?
Rolex may have figured it out.
Rolex is a household name in luxurious timepieces. If anyone understands the ticking of the clock, it is them. Our time may not be long lasting, just as our timepieces are not, but there is potential for impact that lasts.
Rolex has discovered this way to last through Corporate Social Responsibility (CSR) efforts that reach far beyond tomorrow. Their innovation in CSR efforts, in an industry that does not necessarily demand it, is setting them apart.
Initiatives in arts, culture, enterprise, science and exploration make Rolex a role model for CSR. What sets them apart is their vision for the future in all of these fields.
In regards to arts and culture it is investing in the people of the future to see its impact last. Rolex has built programs in architecture that are training up the coming generations. Its learning center is cultural hub and library that offers mentoring for the architect of the future. It has also launched the “Mentors and Protégés Arts Initiatives” in which it brings artistic masters from seven disciplines together with young people of promise. This kind of dedication to the next generation creates a platform for a promising world future.
Photos from Rolex
It doesn’t stop there. Rolex also launched the “Awards for Enterprise” in1976 which recognize individuals whose projects benefit their communities and the wider world. This award grants support to endeavors in science and health, applied technology, exploration and discovery, the environment, and cultural heritage. The goal of this initiative is to encourage the type of groundbreaking work that will shape the world.*
This is what it looks like to create impact that will last.
Time is short, but by investing in those who come after us we can outlast our own time.
*Rolex’s CSR initiatives are easily accessible on its website www.rolex.com or on their various social media outlets.
