For our executive spa we selected Cincinnati Ohio. Cincinnati seemed like an ideal location for this assignment, as there is a population of almost 300,000 people and an average income of just over $50,000. Within Cincinnati we believe the ideal location for an executive spa would be in the center of the down town metropolitan area. The majority of high priced housing is somewhat northwest of this location however the downtown location would attract the high-income clients that work and recreate in the area. The majority of the clubs, law firms, and major league sporting arenas are in this location and as the selected location is on major route between the downtown setting and the majority of highest income housing. An acceptable location for this health spa would be: 580 Walnut St, Cincinnati, OH 45202. There are multiple units available in this retail rental complex, the largest of which is moderately priced and large enough to meet the specific spatial requirements. The sleek and modern design of this location would specifically appeal to our target consumer, but a nearby location with a similar design would also meet our needs.

This is an image of Cincinnati Ohio and the dots on the map represents where majority of the high end residents live.

This is an image of the majority of clubs in Cincinnati Ohio. We believe that if we built our spa near this location it will potentially attract more clients, since they may want to treat themselves to a spa after the club.

[Image of potential location for health spa]

This building is located on 580 Walnut St, Cincinnati, OH 45202. It is a good potential location because the building is located in an area within walking distance of where the majority of the high end residents live and it is near a lot of clubs.

*After reviewing the Experian small business list for the example we found that the information we had gathered through Google Maps and Zillow had in fact provided us we a potentially prosperous business location.